Best of the Week: Issue 12

Best of the Week: Issue 12

Hollywood Goes FinTech

Unless you’re one of those avowed Luddites who just won’t let go of your old bank passbook, you’re well aware of the FinTech revolution currently seizing the financial industry by its nether regions. FinTech firms raised more than $8 billion year to date – at an average of $18.5 million per deal — and now the cool kids are getting in on the action. Among them is Oscar-winning actor and self-proclaimed musician Jared Leto. Read about the biggest FinTech funding rounds so far this year.

Chase-ing Silicon Valley

JPMorgan Chase CEO Jamie Dimon ominously declared, “Silicon Valley is coming.” His message is clear: the FinTech onslaught is inevitable. It’s time for banks to get in the game or go extinct. It might be too late, though. The banks have been sleeping on new tech for too long. Find out if JPMorgan Chase has what it takes to hold off Silicon Valley.

But How Exactly Does David Beat Goliath?

Startups versus big businesses has always been a David-and-Goliath type of tale. The story of the kayak versus the battleship, however, also applies. When time comes to change direction at a moment’s notice, the kayak wins every time, simply because it’s more agile. It’s able to change course quickly. We see this one advantage first hand with the startups we work with, but there’s even more a fledgling company can do to get a leg up. Read the five competitive advantages startups have over big businesses.

SEO On The Go

More than 40% of internet searches happen on mobile devices. Not knowing that is “big mistake #1.” You’re forgiven though. SEO is getting more complicated, and  it’s easier than ever to make makes. But being the FinTech growth experts that we are, we have your back. Find out if you’re making one of the 10 SEO mistakes most businesses make.

Social PPC Hacks For Crazy Engagement (and ROI)

You mastered the fine art of search PPC, but if you’re like many, social PPC is still a mystery. Especially when your promoted content flatlines, leaving you with a head scratcher. Well in the social media world, engagement reigns supreme. Learn three specific social PPC hacks that unlock incredible engagement.

Until next week, keep your passbook close and your smartphone even closer…

Rory Holland

Rory Holland

Rory Holland is CEO and Co-Founder of CSTMR. For more than 20 years, he has made it his passion to help Fintech and financial companies leverage digital marketing and advertising to drive growth.

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