Best of The Week : Issue 11

Best of The Week : Issue 11

Boom! And then, boom again!: Like the dot-com boom — and Web 2.0 revolution that followed — fintech is carving its place into business history as one of the most disruptive developments in financial management ever.

Demand for the massive change is headed by a new generation of consumer. With online access to everything in the palm of their hand, the kids of the baby-boom generation (millenials) are now old enough to think about money. They want quick and easy services without hurting their wallets.

Everything old is new again: Think you’re too old to learn new things? Not true for established brands that think they have their markets cornered. Like the emerging millennial generation and its unique habits, there’s always something new to pick up — such as growth hacking.

Roll Tide, but its gonna cost you: Lastly, did you know Alabama is the most expensive state for paid-per-click advertising? Now you do. Read more to find out why that’s important.

Until next week, let’s stay head and shoulders above the rest with the following highlights of the previous week’s online marketing news cycle:


 

Millennial Personal Finance – The Fin Tech Startups Targeting Millennials

More than $2.29 billion in 126 deals has been injected into fintech startups in 2015, targeting the millennial generation, those born between 1980 and 2000 and who have a penchant for quick-fix, high-tech and most of all, cheaper (or even free) solutions for their financial needs. They prefer to DIY their way through their money by using handy tools that simplify the process. Read More

Fintech’s Forgotten Markets

TechCrunch also gets into the game, citing more than $12 billion of overall investment in financial technology startups in 2014 around the world. It points out a glaring omission, however, in the services being offered: many startups are consumer-targeted, meaning guys like Robinhood and NerdWallet are trying to woo individual people who want an easier way to trade stocks. All good and well, except banks, investment firms and Goldman Sach-type groups are also very tech-dependent. This market is ripe for a fintech overhaul. Read More

Growth Hacking for Grownups – How Can Big Brands Leverage Startup Growth Tactics?

Growth hacking can be as sneaky as automatic cross-posts to an established service against that service’s terms of use, and as clever as incentivizing clients to spread the word about your company. But if you’re already a well-established firm, how can you use growth hacking to benefit your company? This B2C article by online technology expert Pete Sena offers solid and road-tested tips on successfully managing that minefield of a strategy. Read More

How to Perform an Onsite Audit for SEO

You know how they teach you to test your product regularly? To ensure accessibility and visibility across the board – particularly online? Now that SEO best practices are standard, it’s essential that your SEO marketing strategies work for your firm. This detailed DIY audit for SEO results will help you weed out what’s working and what isn’t. Read More

The Most (& Least) Expensive States for PPC – New Data

This fascinating number-crunch on PPC advertising in the United States breaks down the average cost-per-click by state. It’s organized in an easy to understand color-coded map. At first glance, you might wonder why it’s important to know that Alabama’s average CPC is 78% greater than the national average. Or that South Dakota tips the other end of the scale with 65% less. But deeper analysis shows some fascinating insights that prove to be valuable. Read More

Rory Holland

Rory Holland

Rory Holland is CEO and Co-Founder of CSTMR. For more than 20 years, he has made it his passion to help Fintech and financial companies leverage digital marketing and advertising to drive growth.

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