Best of the Week: Issue 7
Data released this week indicates rapid adoption of mobile technology for financial transactions, along with a strong desire for streamlined mobile payments among millennials. This week’s “Best of” also includes a meaty article with three specific reports that unearth additional Adwords ROI, and a list of 10 web design trends we’re happy to see go.
Survey: Millennials Want In-Store Mobile Payments, Not Human Cashiers
“20% of Millennials would prefer not to interact with cashiers at all in retail environments,” but it will take retailers years to catch. The survey results from local shopping data aggregator Retale show a growing desire for streamlined check-out technology.
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Bank of America’s Mobile Deposit Volume Booms
Despite some weaknesses in Bank of America’s mobile tech offering (i.e. a monthly cap on mobile deposits), mobile deposit volume is up 30% from last year. Further evidence that open and free access to mobile technology will carrying large banks into the future.
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3 AdWords Reports That Every Search Marketer Needs To Stay Competitive
Large PPC and SEO wins happen once data starts rolling that. It’s when optimizers find hidden profits. This article from Search Engine Land details three specific reports that uncover competitive advantages, and higher ROI.
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Mobile-Only Users Surpassed PC-Only Users In March [comScore]
The majority of internet users still split their time between PCs and mobile devices, but for the first time ever, there are more mobile-only users than PC-only users. This article explains what that might mean for the future.
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Bye-Bye to These 10 Web Design Trends
Web design and UX are changing rapidly, which naturally leads to the extinction of old habits and trends. Thankfully these 10 trends identified by Marketing Profs are on their way out. We are particularly happy about number seven.
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