To B2B, or not to B2B

Sorry, Hamlet, you’re wrong. You do want to see your B2B strategy suffer the slings and arrows of outrageous fortune. But how? B2B marketing is now more like B2C: luring and retaining your clients with snazzy content instead of letting them return to that undiscovered country. Read this and other key points on the shifting strategies in B2B marketing.

Not just for the birds

A bird in the hand is worth two in the bush. That old adage rings true in analyzing the metrics of your firm’s PPC campaign, with a few loyal, long-term clients far more essential to success than a dozen downloads, clickthroughs or other responses to call-to-action.

Show to grow

Heal thyself and thy non-profit organization – and keep it healthy – by using health-care NPO Watsi’s ongoing campaign as a guide. With a mastermind marketer at the controls, Watsi has ensured a steady stream of donations for its mission by showing people what they’re getting via a brilliant yet deceptively simple email marketing campaign.

Two (and three and four and five) point conversions

You don’t win on the gridiron by simply fielding a quarterback with a cannon for an arm or a kicker with a sledgehammer for a foot. As a good coach, you should likewise know there are more ways to success than just CRO in your playbook, including client retention, word-of-mouth, brand loyalty and more.

Check out the big brain on Brad

Remember Brad Pitt in Moneyball? His character’s obsession with deeper statistical analytics helped him become one of baseball’s more successful managers. Apply the same concept to your biz with these 29 essential content marketing metrics to help you develop a stronger understanding of what’s working and what’s not.

Until next week, keep crunching those numbers…

And, in case you missed it, here is our top tweet of last week:

#CRO only works if there is a well-articulated hypothesis for change based on qualitative and quantitative data. #growthhacking

— CSTMR Inc. (@cstmrinc) July 17, 2015