Meet the CSTMR Team

What are we really like? We’re good people. Honestly, we are and we love helping companies grow and succeed. We love our families and friends and the work that we do. You’d be proud to have us in your family, although we draw the line at paying your kid’s college tuition or taking out the trash (although, we will if you ask). This means what? We stand behind our work and you can trust our team to do what we say we will do.

RORY HOLLAND

Founder / CEO

Rory is an entrepreneur at heart and for more than 20 years, he has helped Fintech and financial companies leverage digital marketing to drive growth and revenues. He lead the launch and growth of several financial and marketing companies’ and brings in-the-trenches experience to each customer engagement. Prior to CSTMR, Rory was the CMO at Credit.com, where he helped relaunch the brand, developed key relationships and scaled revenues, he also co-founded BlueSky Marketing, a leading automotive marketing company in the Bay Area, and launched two marketing companies, ID8 and Telling, that were both acquired. LinkedIn Profile

JACK MACY

Co-Founder / Strategy & Creative Lead

Jack leads our thinking for client strategy and directs execution for creative, user experience, and product development. A builder at heart, he combines his knowledge and passion to develop great experiences that users find valuable and companies find effective. Jack has a background in leading product, creative, and technology teams to deliver solutions for up-and-coming and established brands. He has worked in both agencies and in-house, most recently in financial services as VP, Product & Design at Credit.com. He has experience in hi-tech, education, healthcare, and nonprofit sectors with such clients as Sun Microsystems, VMware, Cisco, TRUSTe, American Red Cross, Sesame Street Workshop, and public radio/TV. LinkedIn Profile

KEVIN KAYE

Head of Growth

Kevin is our digital marketing and growth expert and has studied the development of trust online and how businesses can earn trust to drive growth and sales. His data-driven approach and knowledge of conversion optimization and human-computer interaction produce measurable results for CSTMR customers. Kevin also applies his knowledge and learnings to our email and content marketing efforts. He is proficient with marketing applications such as Google Analytics, Optimizely, VWO, Unbounce, CrazyEgg and many other marketing automation platforms. Linkedin Profile

ZAREEN FIDLON

Head of Marketing

Zareen brings a depth of experience in digital marketing and a strong background in marketing strategy, demand-generation, inbound marketing, account based marketing and content strategy & development. She has a passion for creating marketing plans that help brands tell their stories. She uses the latest digital marketing solutions to capture, nurture and qualify leads, ultimately converting prospects into satisfied customers and brand advocates to grow pipeline and generate revenue. LinkedIn Profile

BRAD JERGER

Lead Visual & UX Designer

Brad is a seasoned graphic designer with over a decade of experience in visual & web design. He consistently delivers high-end, thoughtful design that is functional, visually appealing and user friendly. Brad works with our clients to craft new visual identities, websites, digital products, mobile experiences, collateral and much more. A firm believer that form follows function. LinkedIn Profile

DANIELLE DEVEREUX

SEO and Content Strategy Director

Danielle leads our SEO (search engine optimization) and content marketing services. She has proven experience driving traffic and growth through content strategies, SEO and social media. LinkedIn Profile

RYAN LAIDLAW

Marketing Manager for Email, Analytics & Optimization

Ryan operates within CSTMR as our Head of Email Marketing, but also as a multi-faceted asset, assisting in project management and conversion rate optimization practices. His ability to synthesize information within the financial technology sector is a critical component to the organization’s insight into the market. Ryan drives new initiatives, new technology tools and new customer experiences from a unique perspective and approach to marketing.

Through previous roles, Ryan has grown into a full-stack marketer. He served as Director of Acquisition for a small marketing agency, tasked with acquiring not only clients, but also customers for those clients. He also led marketing initiatives for a fintech personal lending company, assisting in initiatives from brand positioning to running digital marketing campaigns. Prior to this, he was Head of Investor Relations for a private investment company, where he drove strategic communication to a large financial community. He graduated in business (accounting & finance) from the University of Victoria. LinkedIn Profile

SUDHIR AGGARWAL

Strategic Advisor

Sudhir Aggarwal provides strategic guidance and business planning for CSTMR. He is an accomplished CEO, financier, private investor and business advisor. Most recently, he has been Interim CEO of Mercury Media, a DRTV and digital advertising firm, and CEO of Cruiser Customizing, an internet retailer.

Sudhir was a Managing Director of Alvarez & Marsal, a nationwide consulting and management firm. In that role, he provided strategic and operating support to a broad range of clients and was CEO of Ancora, a private equity owned $110 mm in gross revenues mailing-services company, and then executed the sale of Ancora to a strategic buyer. Sudhir was also CEO of National Pen Corporation, a $100 mm in revenue manufacturer and marketer of promotional products. Prior to Alvarez & Marsal, he served as SVP and Manager of the Restructuring Finance Group at Bank of America which provided high risk/high yield loans to companies in transition. He began his career at JP Morgan, handling complex debt and equity restructurings.