Meet the CSTMR Team

What are we really like? We’re good people. Honestly, we are and we love helping companies grow and succeed. We love our families and friends and the work that we do. You’d be proud to have us in your family, although we draw the line at paying your kid’s college tuition or taking out the trash (unless you mean metaphorically). This means what? You can trust our team to do what we say we will do.

RORY HOLLAND

Founder / CEO

Rory is our strategic marketing, customer acquisition, and business growth leader. For more than 20 years, Rory has been an entrepreneur and business leader helping Fintech and financial companies optimize their marketing to drive growth and revenues. He heads up our client relationships and brings in-the-trenches experience from leading the launch and growth of several financial services companies’ customer acquisition and growth marketing programs. Prior to CSTMR, Rory was the CMO at Credit.com, where he helped relaunch the brand and develop new revenue channels, he also co-founded BlueSky Marketing, a leading automotive marketing company, and launched two marketing agencies that were both acquired, ID8 and Telling. LinkedIn Profile

JACK MACY

Co-Founder / Product & Design Lead

Jack leads our thinking and execution for creative, user experience, and product development. A builder at heart, he combines his knowledge and passion to develop great experiences that users find valuable and companies find effective. Jack has a background in leading product, creative, and technology teams to deliver solutions for up-and-coming and established brands. He has worked in both agencies and in-house, most recently in financial services as VP, Product & Design at Credit.com. He has experience in hi-tech, education, healthcare, and nonprofit sectors with such clients as Sun Microsystems, VMware, Cisco, TRUSTe, American Red Cross, Sesame Street Workshop, and public radio/TV. LinkedIn Profile

KEVIN KAYE

Head of Growth

Kevin is our growth and conversion optimization specialist and has studied the development of trust online and how businesses can earn trust to drive growth and sales. His data-driven approach and knowledge of conversion optimization and human computer interaction produces measurable results for CSTMR clients. Kevin also applies his knowledge and learnings to our email and content marketing efforts. He is proficient with marketing applications such as Google Analytics, Optimizely, VWO, Unbounce, CrazyEgg and many other marketing automation platforms. Linkedin Profile

JOSH WENDROFF

VP Strategy

Josh has broad experience in digital marketing with a strong background in strategy, positioning and messaging, and deep experience in financial services, particularly payments and banking. As the VP of Marketing & Strategy, he leads our clients marketing and strategy development. He is in charge of growing strong relationships and driving growth for clients. LinkedIn Profile

DANIELLE DEVEREUX

SEO and Content Strategy Director

Danielle leads our SEO (search engine optimization) and content marketing services. She has proven experience driving traffic and growth through content strategies, SEO and social media. LinkedIn Profile

PJ CHRISTIE

SEM, Media Optimization and Analytics

PJ heads up our search engine marketing (SEM), including Google Adwords and Bing. He has deep experience building effective paid media strategies and optimizing media spends to lower acquisition costs and drive sustained growth. He brings a ton of credentials to the CSTMR team including – Google Partner, Certified AdWords Fundamentals, Certified Advanced AdWords, Certified Google Analytics, Certified Google Display Network, Undergrad Level Conversion Scientist

RYAN LAIDLAW

Marketing Manager for Email, Analytics & Optimization

Ryan operates within CSTMR as our Head of Email Marketing, but also as a multi-faceted asset, assisting in project management and conversion rate optimization practices. His ability to synthesize information within the financial technology sector is a critical component to the organization’s insight into the market. Ryan drives new initiatives, new technology tools and new customer experiences from a unique perspective and approach to marketing.

Through previous roles, Ryan has grown into a full-stack marketer. He served as Director of Acquisition for a small marketing agency, tasked with acquiring not only clients, but also customers for those clients. He also led marketing initiatives for a fintech personal lending company, assisting in initiatives from brand positioning to running digital marketing campaigns. Prior to this, he was Head of Investor Relations for a private investment company, where he drove strategic communication to a large financial community. He graduated in business (accounting & finance) from the University of Victoria. LinkedIn Profile

SUDHIR AGGARWAL

Business Advisor

Sudhir Aggarwal provides strategic guidance and business planning for CSTMR. He is an accomplished CEO, financier, private investor and business advisor. Most recently, he has been Interim CEO of Mercury Media, a DRTV and digital advertising firm, and CEO of Cruiser Customizing, an internet retailer.

Sudhir was a Managing Director of Alvarez & Marsal, a nationwide consulting and management firm. In that role, he provided strategic and operating support to a broad range of clients and was CEO of Ancora, a private equity owned $110 mm in gross revenues mailing-services company, and then executed the sale of Ancora to a strategic buyer. Sudhir was also CEO of National Pen Corporation, a $100 mm in revenue manufacturer and marketer of promotional products. Prior to Alvarez & Marsal, he served as SVP and Manager of the Restructuring Finance Group at Bank of America which provided high risk/high yield loans to companies in transition. He began his career at JP Morgan, handling complex debt and equity restructurings.