Meet the CSTMR Team

RORY HOLLAND

Founder / CEO

Rory is an entrepreneur at heart and for more than 20 years, he has helped Fintech and financial companies leverage digital marketing to drive growth and revenues.  He lead the launch and growth of several financial and marketing companies’  and brings in-the-trenches experience to each customer engagement. Prior to CSTMR, Rory was the CMO at Credit.com, where he helped relaunch the brand, developed key relationships and scaled revenues, he also co-founded BlueSky Marketing, a leading automotive marketing company in the San Francisco Bay Area, and launched two marketing companies, ID8 and Telling, that were both acquired. Rory is at our Austin, Texas headquarters.   LinkedIn Profile

JACK MACY

Founder / Strategy & Creative Lead

Jack leads our thinking for client strategy and directs execution for creative, user experience, and product development. A builder at heart, he combines his knowledge and passion to develop great experiences that users find valuable and companies find effective. Jack has a background in leading product, creative, and technology teams to deliver solutions for up-and-coming and established brands. He has worked in both agencies and in-house, most recently in financial services as VP, Product & Design at Credit.com. Along with his experience helping clients in lending, banking, payments, insurance and more, Jack also spent years working in hi-tech, education, healthcare, and nonprofit sectors with such companies as Sun Microsystems, VMware, Cisco, American Red Cross, Sesame Street Workshop, and public radio/TV. Jack has been our anchor in northern California since CSTMR was founded. LinkedIn Profile

ZAREEN FIDLON

Vice President, Marketing & Client Services

Zareen brings a depth of experience in digital marketing and a strong background in marketing strategy, demand-generation, inbound marketing, account based marketing and content strategy & development. She has a passion for creating marketing plans that help brands tell their stories. She uses the latest digital marketing solutions to capture, nurture and qualify leads, ultimately converting prospects into satisfied customers and brand advocates to grow pipeline and generate revenue. LinkedIn Profile

KEVIN KAYE

Director, Digital Marketing

Kevin is our digital marketing and growth expert and has studied the development of trust online and how businesses can earn trust to drive growth and sales. His data-driven approach and knowledge of conversion optimization and human-computer interaction produce measurable results for CSTMR customers. Kevin also applies his knowledge and learnings to our email and content marketing efforts. He is proficient with marketing applications such as Google Analytics, Optimizely, VWO, Unbounce, CrazyEgg and many other marketing automation platforms. Linkedin Profile

BRAD JERGER

Lead Visual & UX Designer

Brad is a seasoned graphic designer with over a decade of experience in visual & web design. He consistently delivers high-end, thoughtful design that is functional, visually appealing and user friendly. Brad works with our clients to craft new visual identities, websites, digital products, mobile experiences, collateral and much more. A firm believer that form follows function. LinkedIn Profile

MELISSA ANGERT

Senior Account Manager, Social Media

Melissa heads up Account Management at CSTMR. She is a digital strategist with years of experience in developing, implementing and tracking strategic digital outreach programs. She has a strong background in account management and social media marketing, and has worked across many industries with clients such as Invisalign, Natera Genetics, Neodyne Biosciences, Goodwill and The Ad Council. Melissa is based in Rhode Island.LinkedIn Profile

JENN DERANGO

Content Manager

Jenn is a seasoned content marketer, brand developer, strategist, and copywriter who brings more than a decade of experience to the CSTMR team. She is driven to help companies identify and convey their brand stories in authentic and impactful ways. Whether through white-labeled authoritative blog posts, short and quippy taglines, or in-depth case studies, Jenn is a skilled content creator and strategist who is deeply invested in the outcome of every brand story she tells. She is based in the western suburbs of Chicago. LinkedIn Profile

MICHELLE CHENEY

Senior Account Manager/Strategist

Michelle is a senior marketing communications professional with a diverse background in cultivating ideas, building brands, and driving growth for companies of all sizes. A creative thinker at heart, Michelle has 20 years of experience in brand strategy and development, traditional and digital marketing, content marketing, email marketing, event marketing, innovation, and market research, analytics, and performance measurement. Having started her career at the beginning of the Information Age, Michelle’s digital experience has grown alongside the evolution of “the internet” and all things digital – and even includes working with a brand to successfully navigate one of the first consumer-generated viral video scandals on the internet. She’s partnered with large brands, start-ups, and everything in between. By design, Michelle has made a career of working with a diverse set of brands across a number of different industries including consumer packaged goods, government and non-profit, retail, and technology. LinkedIn Profile

ERIN PEARSON

Marketing Account Manager

Erin is a seasoned Account Manager and marketer with nearly 20 years experience helping companies grow by optimizing their marketing efforts. Having led teams for a wide variety of businesses she has amassed skills in digital marketing, content strategy, email marketing, website strategy, lead generation, and brand development. She takes great pride in working closely with each client to understand their business, their needs, and help them reach their objectives. Erin has worked with a number of companies across industries, including Alfa Insurance, Ally Bank, Coca-Cola, Georgia-Pacific, Kellogg’s, and the March of Dimes. LinkedIn Profile

TONY INNOUVONG

Marketing Automation Specialist

Tony Innouvong is a marketing automation and email marketing expert specializing in building segmented funnels and automation systems that help drive connections and conversions throughout the customer journey. His proven strategies have helped major brands improve the customer experience and maximize ROI. When Tony isn’t fine tuning his automation work, he enjoys exploring the outdoors, trying new foods, and creating travel vlogs with his wife. He is from Seattle, WA but currently based in Medellin, Colombia. LinkedIn Profile

KEVIN GARCIA

Head of Performance Marketing

Kevin (often referred to as “KG”) works with our clients to develop digital strategy, conduct market research, and oversee paid media and advertising campaigns. He has marketing, advertising, optimization and financial services experience on both the agency and customer side, working at Adobe and Commonwealth Bank before joining the CSTMR team. Kevin hails from the Pittsburgh area, has had a wealth of global experiences, and is currently based in Amsterdam. LinkedIn Profile

JESSICA MOYER

Lead Strategist

Jess has been designing and building high-performing marketing teams and programs inside of financial services companies for over 20 years. A Kellogg-educated MBA, Jess’ experience also includes leadership roles in functional areas of the financial services industry – underwriting, business development, operations, strategic initiatives – at many brand name companies including Bank of America and Discover Financial Services. The combination of her financial services acumen and her marketing expertise make her uniquely qualified to develop impactful strategies for our clients that are informed by industry best practices. Jess is based in the Chicago suburbs. LinkedIn Profile

NATE FISHMAN

SEO Strategy Specialist

Nate has 6+ years in the SEO industry, working with many different types of B2B and B2C websites, from e-commerce to local businesses. His goal is to deliver customized SEO strategies to get the best online visibility for businesses. During his off-work hours, he enjoys watching and playing baseball, and being outdoors. He is based in Boston, MA.
LinkedIn Profile

JESSICA ZALESKI

Copywriter

Jessica is an experienced copywriter and content strategist. She started her career by working in media in New York City, and then transitioned into content marketing. She’s created content about everything from wedding planning to inventory software to financial services. She’s an expert at helping B2B brands use content to get through to their target audiences. She is based in Austin, TX.
LinkedIn Profile

SUDHIR AGGARWAL

Strategic Advisor

Sudhir Aggarwal provides strategic guidance and business planning for CSTMR. He is an accomplished CEO, financier, private investor and business advisor. Most recently, he has been Interim CEO of Mercury Media, a DRTV and digital advertising firm, and CEO of Cruiser Customizing, an internet retailer.

Sudhir was a Managing Director of Alvarez & Marsal, a nationwide consulting and management firm. In that role, he provided strategic and operating support to a broad range of clients and was CEO of Ancora, a private equity owned $110 mm in gross revenues mailing-services company, and then executed the sale of Ancora to a strategic buyer. Sudhir was also CEO of National Pen Corporation, a $100 mm in revenue manufacturer and marketer of promotional products. Prior to Alvarez & Marsal, he served as SVP and Manager of the Restructuring Finance Group at Bank of America which provided high risk/high yield loans to companies in transition. He began his career at JP Morgan, handling complex debt and equity restructuring projects.