In this episode
In this conversation, Rory Holland speaks with Nicky Senyard and Alana Levine from Fintel Connect about their journey in affiliate marketing within the finance sector. They discuss the challenges of trust and compliance, the role of publishers, and the importance of technology in tracking and optimizing marketing efforts. They also highlight the significance of product differentiation and customer experience in a competitive market. The conversation culminates in the introduction of a new affiliate marketing report that provides insights into industry trends and predictions.
Key takeaways
- Fintel Connect serves as a bridge between banks, fintechs, and publishers.
- Trust and compliance are major challenges in financial affiliate marketing.
- Technology is essential for tracking and optimizing affiliate marketing efforts.
- Product differentiation is key to standing out in a competitive market.
- Fintel Connect has built proprietary technology to manage affiliate relationships.
- Understanding consumer intent is vital for effective marketing strategies.
Transcript
Rory Holland: Hey there, I’m Rory Holland with Mighty Finsights. Super excited to be joined by two of my new friends, Nicky Senyard and Alana Levine. Thank you, Levine. Is it Alana or Levine?
Alana Levine: Whatever you want, Alana.
Rory Holland: Alana, Alana, Levine.
Nicky Senyard: I’m glad she says that because that’s what I call her and we’ve been together for like 12 years. So if I was calling her the wrong name for 12 years, that would be really embarrassing.
Rory Holland: Well, thanks for your grace on that one. With Fintel Connect, you guys are in town, here in Austin, it’s so good to have you here. And where are you from?
Nicky Senyard: We’re at the company and myself personally based in Vancouver, Canada and originally from Australia.
Rory Holland: You’re our second guest from Australia. What part?
Nicky Senyard: Queensland, Brisbane. Queensland, OK, awesome. Yeah, the gentleman Lucas Perry was with us earlier that you guys, I don’t know if you guys have chance to meet Lucas briefly, right? Yeah, he started his life there. He’s been here in Austin for I think
20 years now, but he’s building Glow. Super interesting technology. So anyhow, good to have you. How about yourself?
Alana Levine: Originally from Montreal, so east coast of Canada, but I actually grew up in Philadelphia. So dual, I’m dual citizen. Dual citizen. And also based in Vancouver now. They’ve lured me over to the west coast.
Rory Holland: Well, I want to thank you guys for bringing some of the Canadian weather to Austin, Texas, because it has been six figures here, it seems like, for a lot of the summer. And it’s a very beautiful day. Thanks for bringing that awesome weather.
So I want to start out with you, Nicky. So you started Fintel Connect.
Nicky Senyard: Yep.
Rory Holland: How did you get into this crazy business and what inspired you to start it?
Nicky Senyard: There’s a bit of a longer backstory. I’ll make it really quick, but I think it contextualizes everything. I started my career originally in PR, doing corporate PR and marketing. And at the time, digital wasn’t the beast that it is now.
So it was through newspapers and magazines and all that sort of stuff. So I’m an earned media girl, and introduced to affiliate marketing late 99, early 2000s. And it just seems such a great intersection between digital and audience and publishers and all that sort of stuff. And got into affiliate marketing then, which is what Fintel Connect does. Built my first business in regulated online gambling.
Exited in 2016, but as everybody probably knows, regulated online gambling has had troughs and valleys and all the rest of it. And started working in finance actually in 2011. And so it was just because a client knocked on our door. So like most things, opportunity presents as an entrepreneur and you decide to walk through the door or not.
So sold that first business, and then took a couple of years off and decided finance was now ready. It was now ready for scalable, productive growth. And that’s what affiliate programs do. So that’s what we doubled down. Alana and I twisted the arm of my husband, who is also my business partner, and said, “We’re going to do this and do it again.” So we started from the beginning again. So it’s been an incredibly rewarding journey. We’ve met some amazing people and feel like we are absolutely moving the dial on change, which is fantastic.
Rory Holland: Yeah for what it’s worth I mean I’m seeing you guys out there and I’ve had some nice conversations with with some of your team members about you know our partnership and the work that that we’re gonna be doing together, so I appreciate the backdrop and you just said something so you and Alana have been together for bit.
Nicky Senyard: 12 years.
Rory Holland: Okay. 12 years.
Nicky Senyard: So she started working with us in the first business and then morphed over time that she decided to we just started to just keep on. So that’s what we’ve done.
Rory Holland: So you guys met, I’m talking to Alana. Alana, you guys met and you were working together then that transitioned into the start of Fintel Connect. What is your role at Fintel Connect?
Alana Levine: So I oversee all of our growth. So, really complementing the client services side, all of the new opportunities, marketing, building the business and the brand and looking for those new opportunities.
So to Nicky’s point, really identifying where are the spots and where are the avenues that this industry is underserved and how can we create that value. So very much the two of us work very closely together and kind of identifying where those areas are. And yeah, I love it.
I mean, my background’s in finance and economics. How I got into marketing and business development and sales and partnerships, no idea, but I would never look back. I would never regret this decision. It’s been a fantastic journey.
I mean, I joke sometimes either I can’t get rid of Nicky or she can’t get rid of me, but.
Nicky Senyard: We’re here. Yeah. This is what we’re doing.
Alana Levine: It’s been awesome.
Rory Holland: And I realize I kind of skipped over making assumptions that everybody knows who Fintel Connect is. Which one of you wants to take that? Like, who was Fintel Connect? What do you guys do?
Nicky Senyard: Alana must take this. I think this is definitely what she needs to.
Alana Levine: So Fintel is the growth driver for banks and fintechs. So we’re the connectivity between banks, fintechs, credit unions that want to scale their acquisition and create distribution for their products and helping give them access and partnership opportunities with third party finance focused publishers, outlets. So think the bank rates, the NerdWallets, the Forbes, Business Insiders, they have the traffic and the demand for the product. We help match make with the products on the other side and where the piping and the the technology really that makes everything scalable and functional.
Nicky Senyard: She talks about piping. I talk about plumbing. She’s more elegant than I am related to this. I can relate to both.
Rory Holland: So I recall that time of year too, those years too in the late 90s. That was when I first got exposed to financial marketing and I fell in love with it for all the challenges it presents. And you guys know this in your business when you think about compliance and regulatory and all the hoops you have to jump through.
I can only imagine running a platform like Fintel Connect to be able to do that efficiently, effectively, and consistently without missing a beat because that’s the way it’s got to work.
So we’ve been both exposed to this industry for a long time. And the other piece I heard you say and talking about affiliate marketing, that’s how I started. So affiliate marketing in finance in the late 90s and then watching it propel itself to where it is today. Why I wanted to have you guys on and why I think it’s so interesting what you do. My sense is, and I don’t have any data to support this, just my opinion, I don’t feel like a lot of financial and fintech companies either understand it. Or maybe just generally not aware of it.
Nicky Senyard: Potentially.
Rory Holland: Or just don’t trust it. Because the idea of affiliate marketing in the past, I think when you think of lead generation, for example, has had a negative connotation. What are some of the challenges that you guys have had? Maybe if you feel like that has been a challenge anyway for some of the work that you guys do in growing the business and have you overcome it?
Nicky Senyard: I think I’m going to, I’ll take a first stab at this and Alana can color the picture if I outline it. I think where the situation has come is that we are doing finance only. I mean, I’ve been doing affiliates now 22 years, so I’m pretty intimate with the channel and its levers and pulleys. I think each industry has its own then contextual web that goes over the top of that, finance being a very unique one. I think where it comes down with finance is that you need actually a number of ingredients to make it work. And I don’t think that everybody is necessarily prepared or willing or have the ingredients that it takes. So let’s look at clusters of opportunities. I’m always one half full.
Let’s go to the half full option. Let’s look at the opportunities. One is that the product that the FinTech bank or credit union, they haven’t necessarily invested in the digital product and they’re looking at it in a very narrow landscape, very much their county or the counties that they serve or where their branches are and things like that. Digital is national. So until you’re ready to go for that national footprint, then you’re doing things that are more discreet, which is cool and great and definitely in people’s wheelhouses.
The next thing is that as soon as you go into a national landscape, then you’re starting to have to look at paying the costs of what digital acquisition costs on that landscape. And not everybody is set up economically to understand what lifetime customer value is, how to cross-sell into products to make that worthwhile. You know, there’s a whole lot of mechanisms behind running a business on that scale.
And finally, you’ve got a whole lot of people that have been built up in banking. They’ve got deep pedigrees in the industry and all that sort of stuff, but they’re not necessarily digitally literate. And so then you’ve got people that are making investment decisions that aren’t fully exposed to their options. So I think it’s a bit of time, materials and awareness. I think that’s a good summary.
Rory Holland: It sounds a lot like education because we do a lot of that in our agency in educating the market, particularly on newer technologies are coming out. And I would say this is a prime example of when we talk to our clients that are a potential fit for affiliate marketing that have the national distribution, that have the product, their products and services set up such a way it can be promoted, explaining to them and helping them, one, understand it. And two, trust it. I think that’s another thing. So I wanted to throw the trust thing to you.
And what kind of challenges, maybe that’s something you run into, education, trust, and overcoming that barrier, but maybe there’s something else.
Alana Levine: Yeah, I think trust is a really big thing. I would say when working with publishers, each of the partners is going to be different. So there’s a control element. It’s how are they going to talk about my brand or my business, and is it going to be something that’s positively reflective and aligned with how we want to be positioned.
I think the other thing is understanding where you fit into the ecosystem and publishers are so good at understanding how to talk about products and what’s going to resonate with their audience. And so giving up some of that control to put it in the hands of the publishers to present it in the best light and in a way that’s going to convert most effectively. And then of course the compliance piece, which is marketers may be really hungry to work with a ton of these publishers, but we know it. I mean, their risk and compliance teams come in and they say, well, wait a second.
How are you going to have all of these third parties talking about our bank and our products when our APYs are fluctuating and when we have promotional offers and they go away, what happens? And I think demonstrating that you’ve got the right control mechanisms in place and that you’re working with publishers that actually have the experience, they know how to work with financial brands and creating that transparency with them. That’s another big challenge is that the banks just want to hoard the data.
And if you gave your publisher partners these third parties access to more insights, not who your customers are, but what are the conversion funnels that are working? What’s the lifetime value of those customers that have originated from one campaign versus another? That puts so much power back into the hands of the publishers to work harder for the banks.
And sometimes they feel like we don’t want to give away too much. And it becomes this very transactional relationship where they’re a placement, we pay them for the placement, we’ve negotiated on the rate and like, now they’re not delivering, and so we’re going to turn them off.
And that’s another challenge too, is that it becomes this very functional thing as opposed to, this is a partnership and we’re all in it to win it, and they want to make their audiences happy. The banks want good relationships and they want these customers as clients. And then the customers want good product.
So if we get the formula right, everybody wins. And our job is to help set all of those pieces up for success.
Nicky Senyard: I think just playing off what Alana just mentioned, but it becomes the biggest deal is the transparency.
When everybody feels that there is a good flow of information, transparently, then everybody feels a lot more comfortable making innovative choices or choices that have not been made before.
Rory Holland: I would ask for those listeners that are probably not seeing the pictures that you and I see, the three of us see, because we do this for a living, can you describe, you mentioned some pretty major publisher brands, NerdWallet’s an example, but pick whenever or when you want, could you describe an example maybe of something at work? So and like what it looks like, how it functions, because there’s a technology component to this, talking about distributing financial products that rate changes. How does all that work?
Alana Levine: Sure, I can jump in on that one. We just visited one of our publishers headquarters yesterday, so maybe we can talk about that a little bit.
So take a big publisher that has different vehicles by which they can promote a product. The easiest and simplest for probably people who have shopped for credit cards on a bank rate. You’re gonna go to a recommendation engine or a comparison table and they’re gonna lay out all the options of the products. The other types of campaigns are things like product reviews, they’re more in-depth comparisons, listicle articles, features and takeovers. So there’s really a ton of different avenues for how you can promote it.
Ultimately it comes down to what is the bank or the fintech or the product looking to achieve in terms of acquisition, it’s usually product driven. What they’ll do is they’ll work with the publisher to kind of understand what a placement looks like, what are the targeting criteria, what is the expectations for performance and the metrics of success, and then you negotiate on what the rate looks like. The content goes to the publishers, and this is, I think, one of the things that’s really difficult to educate some banks that haven’t done it before is that the publishers are going to create the campaign.
You don’t need a content team to do it. You don’t need special creative. A lot of times the campaign is actually built by your publisher partners. They create mockups of the campaigns. It goes back to the team for review and we help facilitate this.
And then once it’s published or once it’s approved, it goes live. Now what allows us to actually do the attribution is our technology behind the scenes, placing a tracking link behind the apply now button or a keyword within an article and that’s what then if someone has shown intent, has read an article, looks like the product’s interesting to them in a comparison table and they click through, that’s when the behind the scenes magic happens to basically tag that click to ultimately a conversion at the end of the day.
And in order to do that, there needs to be some sort of tracking implementation on the banker fintech’s online account opening or origination system, so that we can tag that tracking piece through.
And so there’s a lot of mechanisms behind the scenes, but it’s really understanding the focus, getting the campaign content in place, and then having the tracking mechanisms behind the scene. And of course, at the end, the reporting and analytics, which in as real time as possible is what we try to achieve. But that’s what allows the publishers to be really effective, optimize.
And then we can look at down funnel metrics, like those value-type quality metrics, you know, balances and accounts, transaction activity to then start to optimize spend in the places of those Red Ventures placements or on Bankrate or The Points Guy or NerdWallet or whoever it is. The mechanism is the same, but the GUI is understanding all the levers and pulleys that each of them have, which is, it’s different.
Rory Holland: Yeah, it’s fascinating. I love the space and I think one of the most, the biggest appeals I hear from our clients and what I’ve always enjoyed, it’s performance-based for the most part.
Nicky Senyard: It is. absolutely is.
Rory Holland: Yeah, so the performance basis, to me, I think makes it particularly appealing.
Also, think you guys tell me we think about this, but I think sometimes because of the lack of understanding in this space, brands are missing the brand opportunity by participating on major websites.
Nicky Senyard: Absolutely:
Alana Levine: That’s been the theme of the week, you hit the nail on the head there.
Nicky Senyard: Absolutely. And we talked to, you know, it is performance based, but the fact is that you are paying for, you are not paying for that exposure. I always talk about the CPA that you’re going to pay, which is what we’re talking about with performance.
The cost per acquisition is sort of like 80% towards the acquisition of the client, but then 20% towards brand building. Because you’re in those places that you’re not paying for unless they convert the event that you want. So that really gives the bank, the credit union, or the fintech in the driver’s seat.
Rory Holland: It raises a couple of questions for me. One, how it’s competitive, I assume.
Nicky Senyard: Very.
Rory Holland: There’s lots of brands. Lots of the same credit cards, give or take rewards, points, whatever systems they have, be that cards, be that lending, be that whatever the products are. How does a brand and their products differentiate themselves to be more competitive?
Nicky Senyard: I think that really does have to do with how they build the product. Let’s talk about high-interest savings for a second.
High-interest savings, when you talk about product differentiation, it usually comes down to the rate, which is a lot easier for a bank to manage than it is for them to talk about reward systems or incentives or product creation or those sorts of things.
So I think in each of the cases, and this is what we were talking about with some other people on this trip this week, is that it’s not one thing, it’s probably three things. One thing that banks and credit unions, and fintechs actually, need to focus on is that point of conversion. How likely is that product to convert for the customer? How many hoops does the customer need to go? It’s a customer experience. So the more streamlined the customer experience can be, the better it is for both the product, the brand, and then for the publisher.
So you can have a very similar product, but if that onboarding experience is seamless and slick and really up to speed, people will take it because that’s what the product differentiation is, the onboarding, not necessarily the product itself.
Rory Holland: Yeah, just, you mentioned something that’s been so frustrating to me as a marketer and trying to optimize user experience given that over time, I think it’s getting a little bit better.
Nicky Senyard: It is, absolutely.
Rory Holland: If you remember back a couple of decades, I won’t bore everybody with this, but the onboarding experience was very poor. The online application process was very rigid. It was managed by a handful of companies. And we as marketers couldn’t really put our hands in it. And so to differentiate that, make a positive experience happen for the customers, differentiate our clients’ experiences compared to the other guys, it was all homogenized. So it sounds like that’s changed though.
Nicky Senyard: It has. It really has. And I think this is why I think we as a company can exist now. So, you know, if I had have tried to do this 10, 12 years ago, I don’t think we would have seen the success and the impact that we’re seeing now because digital adoption by consumers is way increased.
People now feel comfortable filling out a form on their phone, let alone on their digital laptop. And then what you’ve also got is you’ve got the fact that technology, digital account opening now is just amazing in some cases. It’s incredibly clunky in others and a bit demoralizing. But you’ve got some great loan origination systems, digital account opening products that make the consumer experience really great.
And I actually think the neobanks and the fintechs have really kicked banks into the digital age. And then you’ve also got banks that are creating products for consumers, and fintechs I think that do this.
So all of those things have significantly changed that allows our business now to specialize in. We’ve got one horse in this race and it’s finance. And so that’s what’s allowed us to be in existence now and be successful.
Rory Holland: You guys are so specialized. I mean, that’s what first attracted me to you guys is we too are as a fintech and financial agency. This is our home. This is what we do. This is the market we serve. We want to make a positive impact inside the space as we can in having a dedicated and specialized platform like Fintel Connect that has access to what can sometimes be, I would use the word, murky publisher networks.
Nicky Senyard: And confusing.
Rory Holland: Yeah, and confusing, right? Like we know the major brands, but there’s a lot more than that. How many, give or take, how many affiliate partners like are in your network, would you say?
Alana Levine: I mean, it’s growing. have a team dedicated to growing this, but I’d say probably now 5,000 to 6,000. And they range from the mega corporate Credit Karmas of the world to what we call macro affiliates, which are maybe more specialized content sites like Millennial Money, Money Under 30. I don’t know, there’s a range of them. And then, you know, the Business Insiders Forbes, Fit Small Business, and then you’ve got the more long tail, what we call micro affiliates, influencers, mommy bloggers, and it depends on the niche.
And what we’re looking at now is actually unlocking these new opportunities where you can go not just to content sites and publisher sites and new sites like, I mean, US News, Business Insider, CNN, they weren’t really in the affiliate space in finance, and they started to look at, have high-intent audiences here that we can help create value for and monetize in a different way, but we’re looking at where their databases and partners and where’s their cross-fintech to fintech opportunities where you have a business formation and tax planning company that can recommend business accounts so that if someone hasn’t qualified or can’t get a loan because they don’t have a business account, they can cross promote or recommend those.
So like the layers and the web that has kind of started.
Nicky Senyard: Intricacies, yeah.
Alana Levine: Intricacies, exactly. And that’s what makes it so fun. It’s like, where can we find this new opportunity? Our client really serves the medical small business space and like veterinarians. And how do you find those kind of arterial veins in those areas?
There’s so much mutual value to be created. So that’s, you know, everyone thinks of an affiliate as a Bankrate or a NerdWallet, but there’s layers and layers and that’s what makes it so fun.
Rory Holland: Well, I think you guys have uncovered something in the sense that accessing the depth of those publishers and surfacing them to different types of niche-type audiences and brands, that’s powerful. It’s a hard thing to do what you guys are doing to one, find them. Two, secure them. Three, get them on your platform. And four, get them actually working with your brands.
So is there, and I wanna shift gears to this new report you guys have done, it’s just amazing. But before we do that, just thinking about the technology. So did you guys build your own tech?
Nicky Senyard: It’s so funny, someone said, so how much of the technology is proprietary? All of it. So this is actually my third affiliate technology platform that we’ve been responsible for building. So it’s definitely not for the faint-hearted. And it seems so simple. Like connect point A to point B, go through D and make sure you collect data. But the intricacies are views, who gets to see what, commission structures, payout opportunities, tracking at a transaction level. It’s quite an intricate.
Alana Levine: Compliance.
Nicky Senyard: Yeah, compliance on the top of all of that. So it’s actually quite involved. Very simple and involved.
Alana Levine: Often oftentimes we’re replacing a jimmy-rig system that someone has internally where they’re like we don’t need a technology to do this and then 15 partners later they’re like oh crap, “This is way harder than we thought it was gonna be and we’re leaving so much money on the table.”
Rory Holland: For what it’s worth we built our own technology at credit comm back in 08 and yeah, it was hard. I can say it’s been acquired now so I can say duck taking bubble gum and not feel bad about it.
But yeah, mean when you’re talking about three or four thousand different publishers and then all the tracking, all the compliance, all the regulatory, much less making it all work, meaning function to generate new customers, God bless you guys. That’s good stuff.
Nicky Senyard: We have an amazing team and luckily enough I’m not writing code.
Rory Holland: Well good, she’s not doing that anymore. Never have.
Alana Levine: I love to pay to see that.
Nicky Senyard: Never gonna happen. Never gonna happen.
Rory Holland: All right, so let’s shift gears. So this new, I think first of its kind, right? Affiliate marketing report. Can you tell us a little bit about it?
Nicky Senyard: I’m going to just start off and Alana will be much more elegant in her way of describing what’s going on. But we actually know that there are a lot of people that are curious about this market on both sides. So the report was unique in the fact that it was the first one that’s been done, but doubly unique in the fact that we did Canada and the US and compared the two.
So what we did is we reached out to people that we knew in the industry and asked them some pertinent questions in terms of trends and what they see is happening and things like that. And we were able to correlate all of the answers to come up with some indicative oversights, I think is probably the best way of what we see as the industry and moving forward. And our plan is to do it regularly and then we’ll be able to compare it on time and all of, know, compare periods to periods and all of that sort of stuff.
It’s been really well received as well.
Alana Levine: I would say, I mean, Nikki and I talk about this all the time and I think one of the common misconceptions maybe I always say about affiliates is they’re seen as traffic drivers, destinations, they promote product. But they are the window into consumer intent because they are monitoring and looking at and they build their businesses off of understanding where they should invest their energy based on what people are reading on their site.
What are they searching for that’s getting them on their website? So like who better to ask than the publishers themselves, what are you predicting? What are you focusing on for this next year? What are the things you’re concerned about that are a threat to your business? Because if they stop performing, the big guys that depend on all of their traffic and conversions and affiliates, 40% of their acquisition funnels, pretty significant piece of the pie, you know, if that goes away or there’s impact, then there’s issues, obviously, for the financial institution.
So I think the two audiences, are you as a publisher looking at the market the same way your peers are? And for the brands, give you insight into, they’re predicting that with interest rates dropping, there’s going to be a huge increase in maybe CDs and investment products, less so in high-yield savings. And they’re going to shift their business focuses there.
Well, I need to be ready if they’re no longer putting a lot of marketing dollars on the publisher side towards these products. I need to have those products so that I can continue to maintain my brand and market share. So that was really the intent of doing it. And we wanted to get a perspective specifically on finance because you get a very kind of specific lens for those that are very in depth in the market.
Nicky Senyard: Yeah. That’s what we did. And it was interesting because there was a difference between Canada and the U.S. So the markets are different.
Rory Holland: I saw that they were much different actually. But relatively similar. I think we’re both pretty close to each other. We just took the border away. We’d probably be much more similar than we, right? We even have the same music taste. We talked about music taste, right? I love some of those artists in Canada.
Alana Levine: Justin Bieber, that was the one you mentioned.
Rory Holland: You weren’t supposed to say that out loud. No, to be clear, it was Rush and Tragically Hit. If you haven’t listened to those two bands.
Alana Levine: I can verify that. That is correct.
Rory Holland: Sounds like the response has been positive. It really has. I can echo that because I think it’s fantastic you did it. How is the industry using this new information?
Nicky Senyard: It’s been interesting. I think publishers have used it one way, see what their competitors are doing, or see how their competitors are viewing the future. I think a lot of actually clients have taken this report and distributed it wider in the organization.
That’s what I found fascinating. This report’s given some of our direct clients, the people that we work with a vehicle to disseminate their view of the world to leadership because it’s a report, it’s third party. We had more than 100 people contribute to it. So it’s actually started conversations within bigger banks on what should the focus be and things like that.
So it’s really elevated what some would see as a back-room tactic and shone the light on it. And really, I think, help some of the people that we’re working with get that share of voice that they may have not got before, which was unexpected for me.
Alana Levine: Yeah, actually, that’s a good point. I hadn’t thought about it that way. I think it validated a lot of assumptions. So I think that was a good thing, as people built. And we timed it so that people start to plan their budgets and their strategies around this time.
And so looking at like where should they be focusing their energy? What are the things that matter most? And I think one of the things in particular which was very rewarding to see as a result is unanimously across both markets publishers emphasize the importance of product. I think there’s a misconception that you know, how can I compete with a Chase? We can’t afford to spend $600 to acquire a credit card customer.
And in reality it’s not just about that. That is important that unit economics of it, but it’s actually the product speaks more than anything else. And I think I really wanted to use that as a point when we’re having these conversations where a bank comes to us and says, our board wants to know where we’re not on Bankrate. How do we get on Bankrate? And the conversation needs to be, you need to look at really why you, what’s the reason someone should bank with you? And if you don’t have that answer, it’s gonna be really hard for the publishers to wanna get on board. So, that was interesting.
Rory Holland: That’s what they need to call us.
Alana Levine: That’s right.
Rory Holland: We’ll help with their branding and marketing strategy.
How does someone that may be interested, I know there’s going a lot of folks that want to find this. How do they find out about Fintel Connect? How do they find out about this new report?
Alana Levine: You can go to our site, fintelconnect.com. They can find both of us on LinkedIn. I think it’s just our first and last name. And then we have a dedicated landing page. But if you were to ping us on LinkedIn, we can send you the direct PDF if you want.
Rory Holland: Awesome. I vouch for it. You got to read it. Yeah. If you’re in this space, you got to read it. Well, thanks so much for coming all the way from Canada. I want to come and visit you next.
Alana Levine: We love coming to warm places.
Nicky Senyard: And as long as you come at high seasons, are summer and winter, do the skiing in winter and come and do the ocean stuff and hiking in summer, very welcome.
Rory Holland: Thank you. I’ll be there. Well, thanks for being on. Thanks so much for coming to visit.
Alana Levine: Thank you so much for having us.
Rory Holland: It was a pleasure.
