DepositAccounts
The largest online community and data-driven resources for depository banking products.
Services Provided
- Paid Media Advertising
- Marketing Strategy
- UX Design
- Conversion Rate Optimization
- Usability Testing
- SEO
Banking Comparison Site Optimizes Conversions, UX, and New Consumer Tools
The Challenge
DepositAccounts, now a LendingTree company, is the largest consumer destination in the United States (almost 3 million visits and 7.5 million page views annually) that maintains a dedicated focus and rich database on depository banking products, as well as a large, active user community.
DA had a website that was full of potential — good technical bones, plenty of traffic and loads of data — but didn’t provide an ideal user experience and hadn’t been fully optimized for monetization. They knew they were in a good position to increasing revenue and improving engagement, but didn’t have the in-house expertise to make it happen.
The Solution
- Redesign and test ad placements as well as high-traffic areas of the site to optimize user experience, maximize engagement, build community and improve monetization.
- Create high-value tools and content that support the experience of researching and finding great banking options.
- In parallel, create compelling advertising packages and establish direct, long-term relationships through systematic outreach to major banks and credit unions to grow ad revenues.
"As a direct result of our relationship with CSTMR, our key performance metrics (user engagement and revenue) have materially improved many times over. The CSTMR team has been a pleasure to work with throughout the process, and we look forward to continuing our longstanding relationship with this excellent group. I commend them to any organization seeking to enhance the effectiveness and utility of its online product."
Results
Material Improvement Lead to Acquisition
- Redesigned key elements, pages and tools on the site to optimize engagement and performance.
- Increased engagement and on-page conversions with significant revenue and SEO growth.
- Facilitated usability experiments, click tracking and a/b testing to improve user experience and maximize advertising clicks.
- Established and managed direct relationships with major banks and credit unions.
