Goji
The largest independent auto insurance broker in the U.S.
Services Provided
- Marketing Strategy
- Paid Media Advertising
- UX Product Design
- SEO
- Email Marketing
Auto Insurance Aggregator Builds Insurance Quote Engine
The Challenge
Goji is the largest independent auto insurance agency in the U.S. They make it easy for consumers to find and compare auto insurance coverage from top companies.
Goji had an outbound call center-based business model, and were looking to shift their brand and assets to an inbound model focused on mobile and web. The goal was to design a fully-integrated auto insurance quote engine for Goji, which they could also use to partner with other major brands. Then, to build a system and process through which to market and drive online leads.
The Solution
We helped the Goji team define and expand the brand identity, launch a new website and mobile experience, and design their new consumer insurance quote engine product. We also lead the launch of the paid search and display media channels, and helped to establish a strategic partner channels with some major brands.
"CSTMR helped us design, develop and launch four phases of our online and mobile experience, including a new rate quoting engine – in an incredibly short amount of time. They were a vital extension of our team."
Results
Successful Inbound Program Launch
CSTMR designed, launched, and optimized the new website and consumer insurance quote engine product to establish a foundation for growth.
Defined and expanded new brand identity.
Launched v1 & v2 of website and online quote product
Launched new paid media program & channels
