Uniteller
An international money transfer processing company based in the U.S.
Services Provided
- Marketing Strategy
- Paid Media Advertising
- SEO Strategy & Content
- Social Media Marketing
Helping a Global Payments Provider Grow by 3x With a Multi-Channel Marketing Campaign
The Challenge
UniTeller launched uLink and needed to compete with bigger names in the crowded and competitive global payments space. They also needed a strong brand presence to build awareness and drive conversions across multiple countries.
The global payments provider approached CSTMR to help grow uLink and become a go-to for families needing to send money abroad.
Goals:
- Generate more customers
- Increase payment transactions
- Reduce the overall cost of acquisition
The Solution
CSTMR drew from its years of experience launching sustained growth strategies for fintech brands to develop the digital marketing strategy. To exemplify uLink’s uncompromising commitment and support for U.S. immigrants, CSTMR implemented a multi-channel campaign, including organic content, paid media and email strategy.
This campaign was critical in driving new user registrations and transactions.
"Prior to partnering with CSTMR, our messaging and campaign optimization strategies were missing the mark."
Tactics
- Segmented uLink’s audience to create highly personalized emails and blog content, targeting language and destination country, and other factors.
- Launched paid media ad campaigns targeting each country’s immigrant audience.
- Published new content and web copy in multiple languages to target strategic keyword rankings, driven by CSTMR’s SEO audit.
- Launched “flash sales” and many other customer promotions to drive additional conversions and return traffic.
Results
Triple Digit Growth and Repeat Customers
uLink has received significant growth in its monthly registered users, money transfers, and organic search traffic year-over-year (YoY) from 2021 to today. Newly implemented promotions turned infrequent users into repeat customers, checking off a key goal of the project. In fact, flash sales and monthly app installation growth were the top drivers of transfers, a core revenue source for uLink.
114%
YoY increase in transactions from 2021 to 2022
149%
YoY increase in transactions from 2022 to 2023
80%
YoY increase in conversion rate
-36%
YoY decrease in cost conversion
