In the wake of the global pandemic, many business owners and executives have grappled with how to keep up with continually changing markets and the global economy. Back in 2019, we showed how to strategically shift your financial brand to digital marketing through customer-centric marketing that focuses on content rather than channel and leverages automation tools (e.g., chatbots). The pandemic then threw a monkey wrench into everyone’s plans.
All these unexpected changes can be overwhelming for fintech and financial services companies, to say the least. However, by ensuring that you have an effective digital marketing strategy, you’ll be well on your way to generating leads and increasing conversions. While you may already have had a strategy in place, it’s likely that you have no clue whether it stacks up. To get you started, here’s a checklist you can use to assess the effectiveness of your fintech marketing strategy.