It often takes a multi-pronged, integrated approach to transform your digital customer acquisition process into an effective and efficient online traffic, lead conversion, and revenue growth engine that you can depend on and scale over time. And it often takes extra hands, brains and experience – that’s where we can help.
How We Approach Customer Acquisition
Working together with you, we define customer acquisition strategies that combine your insights with our experience and the latest digital marketing techniques and knowledge in search engine optimization (SEO), digital advertising (PPC/Adwords, Facebook, Linkedin, Twitter, remarketing), UX and web design, content marketing and more to elevate your brand, and generate high-quality leads. We pair these techniques with email marketing and other lead nurturing tactics to consistently drive engagement and build a pathway to growth.
We apply the audience insights and messaging we gained and developed during our positioning and strategy phase to design, execute, test and optimize lead generation campaigns for each target persona and phase of the customer journey. While your SEO strategy and content are working to build a strong organic traffic base, raise awareness and improve your lead generation efforts, your digital advertising (PPC, remarketing, programmatic display) campaigns and other lead gen efforts are driving immediate online traffic. The email marketing and content strategies we develop for you help move, engage and convert your target prospects through to acquisition. Testing, optimization, and data analytics are consistently applied to our marketing strategies to learn as we go and more efficiently drive marketing ROI, gain insights, make informed decisions, and improve marketing performance.
Our customer acquisition strategy may vary from client to client, and often includes these core elements:
- Search Engine Marketing (SEM), Paid Search / PPC
- Search Engine Optimization (SEO) / Organic search
- Content marketing
- Email marketing
- Social media marketing
- Testing & optimization
Customer Acquisition in Action
- Read about how we created a customer acquisition strategy and implemented paid media and email marketing campaigns for Nav – a business credit platform.
Are you ready to reach new customers and challenge competitors? Ready to develop your own growth engine?
CSTMR’s process follows a proven formula:
- Plan & Build – Define your marketing strategy and lay the foundation.
- Launch – One-time implementations and setup to implement the marketing strategy.
- Grow – Your plan for sustained growth.
For some clients, we build marketing programs from the ground up. For others, we step in to help assess current efforts and see where and how we can help improve results. Either way, it’s all about your companies growth.