The power of paid media has been proven.
Its popularity is pulsating to the tune of nearly $50 billion in domestic ad spending in 2021 alone. That’s a whopping 21% growth over the previous year.
It’s clear we’re living in unprecedented times. So “unprecedented,” in fact, that the word itself has become notoriously overused. It’s a trend, after all.
Marketing strategies are no different: indeed, they’re often dictated by trends. And while it’s vital to understand and implement current trends, it’s equally important to stay ahead of them.
As we traverse through the final quarter of 2021, where companies are battling to capture consumer attention, what are the top paid media trends to know about? More importantly, what are the smartest ways to extract the most potential from your paid media processes?