This week’s “Best of” includes data on optimum Facebook post frequency, and insight into the weaknesses of archaic marketing department structure. With mobile searches finally surpassing desktop searches, Google is rolling a variety of new ad formats meant to target the growing mobile user base. And finally, to settle the inevitable agitation of constant change, we found a great article on creating a mindset for growth. It grounds us in what truly matters for growth, no matter what tactics and technologies go extinct.
In response to the penalizing algorithm updates, Facebook marketers are getting maximum organic post reach by maintaining optimum post frequency. There is solid data to support this one, and the results are clear. Less is more. Read More