A single ant can bear 5,000 times its own weight – not too shabby for such a small insect. But strong as they are individually, ants are most impressive when seen in their colonies. Each ant serves a necessary function, whether that’s gathering food, laying eggs, or protecting the queen. Together, they sustain a thriving, dynamic colony.
Marketing teams, whether internal or a collection of outside resources or contractors, can learn something from these tiny heavyweights. Rather than each person toiling away in isolation, everyone should collaborate and innovate together for the greater good of the company.
When you draw customers into your pipeline, you must give them a coordinated path to follow. You can’t delight them with a fun social media post, then expect them to follow up on their own. Clear calls to action turn prospects into customers.
Establishing that path requires a team effort,