A smart person once said, “Behind every great design stands a great UX.” OK, maybe that wasn’t the exact quote, but hear us out.
Unique, responsive designs are more important than ever to brand management, but good designs don’t stand on their own. In fact, without a user experience infrastructure, they fall pretty flat.
User experience, or UX, refers to how visitors feel when interacting with your mobile app or website. It encompasses usability, design, content presentation – basically every element your users see. No matter how elegant or unique a design you have, the UX makes or breaks your interface’s success.
People don’t consciously evaluate UX infrastructure, but they respond to it emotionally. If the site layout is confusing or deceptive, their opinion of your brand goes down, as does the likelihood of them converting as customers.
Think about a site that promises to calculate your credit score for free in 60 seconds.