The global fintech market size reached $111.8 billion in 2018, a staggering growth of 120% in one single year. 5,779 fintech startups were introduced in February 2019—and that was just in the Americas. Once you wrap your head around that number, combine it with the countless companies that are already established in the space, and the well-known traditional financial organizations throwing their hat in the fintech ring.
Welcome to the third and final installment of our series, The State of Fintech Marketing in 2019 and Beyond. While we may be wrapping up our conversation about brand authenticity and customer-centricity in our series, this theme will continue to be an ongoing and important theme here at CSTMR. Today, we’ll specifically address how fintech companies can leverage both authenticity and customer-centricity to connect with their audience and build loyalty in a virtual, highly competitive market.
In Part 1, we identified three key metrics to help measure brand authenticity in fintech marketing: interaction, engagement, and participation. In Part 2 of the series, we took a deeper look at the first metric, interaction—or the place where the relationship between your brand and target customer begins.
As a surface-level glimpse into an audience’s perception of your brand,
As fintech companies shift their marketing efforts toward brand authenticity and customer-centricity to earn customer trust, loyalty, and market share—how do they translate, measure, and analyze results in a meaningful way?
Last month, we launched a new blog series titled, The State of Fintech Marketing in 2019 and Beyond. In it, we asked a question that has the power to transform your fintech company from the inside out: In an industry that has thrived on physical, face-to-face interactions to establish trust, relationships, and integrity—how do fintech companies adapt their marketing strategies to capture the hearts and wallets of their target customers?
Today, we pose a related question with even greater implications: As fintech companies shift their marketing toward brand authenticity and customer-centricity — to earn customer trust, loyalty, and market share—how do they measure,
Fintech marketing rules have changed. Do you have the right tools for success?
In an industry that has thrived on physical, face-to-face interactions to establish trust, relationships, and integrity—how do fintech companies adapt their current marketing efforts to capture the hearts and wallets of their target customers?