When developing your web presence, it can seem difficult to know where to start. Is it better to focus on design first and mold your messaging to it? Or, do you prioritize content and develop the design around your verbal architecture?
The short answer is, messaging and UX are not mutually exclusive. They’re inseparable. Messaging and the UX should tell the same story, so one can’t be more important than the other.
A Symbiotic Relationship
A website’s messaging and UX are storytelling tools. They’re in service of your company’s larger narrative, and they help customers imagine themselves using your services.
In this living, breathing story, your website casts customers as the hero. And what do heroes need to succeed? They need you — they just don’t know it yet.
Through your website, you guide your customers towards the right solution.