There’s a reason you operate an online-only bank, an enterprise-level SaaS, or a digital lending platform and not an in-person financial services business. And I’m willing to guess your decision had a lot to do with changing consumer preferences.
Because despite the changes happening around us, as business leaders, it’s our responsibility to ensure an intuitive, enjoyable, and seamless experience for our customers.
Which is why I’m so passionate about our second fintech marketing priority: multichannel marketing.
Psst. If you missed the first two articles in this series, we’ve got you covered:
What is Multichannel Marketing?
To put it simply,