CSTMR

2021 Fintech Marketing Priority 2: Multichannel Marketing

By

Multichannel Marketing for Fintech Brands

There’s a reason you operate an online-only bank, an enterprise-level SaaS, or a digital lending platform and not an in-person financial services business. And I’m willing to guess your decision had a lot to do with changing consumer preferences.

Because despite the changes happening around us, as business leaders, it’s our responsibility to ensure an intuitive, enjoyable, and seamless experience for our customers. 

Which is why I’m so passionate about our second fintech marketing priority: multichannel marketing. 

Psst. If you missed the first two articles in this series, we’ve got you covered:

What is Multichannel Marketing?

To put it simply,

 » Read Complete Post

2021 Fintech Marketing Priority 1: Artificial Intelligence in Advertising & Acquisition

By

Artificial Intelligence in Advertising

This time last year has been on my mind a lot lately. 

As we wrap up the final weeks of 2020 and attempt to plan, project, and predict what the new year will hold—it’s hard not to feel wary. While no one knows what the next four quarters have in store for your business (or mine for that matter), there are things that you can do to help boost acquisition and minimize risk throughout 2021. 

The last time you heard from me, I shared an overview of the top fintech marketing priorities for 2021. I’m calling these “priorities” and not “trends,” because they aren’t short-lived strategies. And while it’s difficult to predict the impact of a global pandemic on your business, these priorities can help insulate it from risk. 

Today, I’m going to talk about the first “thing” on my list of fintech marketing priorities: how to leverage artificial intelligence (AI) in advertising,

 » Read Complete Post

Do You Have a Social Media Crisis Management Plan?

By

Social media is a machine with a constant flow of posts, likes, mentions, retweets, and follows. Because of this 24/7 cycle, many brands choose to schedule content weeks or months in advance to keep up. And while doing this ensures that you’re always engaging with your customers, sometimes certain circumstances require you to rethink your entire strategy.  

COVID-19 was certainly no exception. Overnight, weeks of scheduled social media posts suddenly became irrelevant. 

PwC’s 2019 Global Crisis Survey found that 69% of business leaders have experienced a crisis in the past five years. Sometimes a crisis is global, like the COVID-19 pandemic, and sometimes it’s more local, like your company being named in a lawsuit. Whatever the situation may be, there are a few ways your brand can successfully navigate it without ruining your reputation. 

1. Take time to think

When a crisis hits,

 » Read Complete Post

3 Marketing Priorities for Fintech and Financial Brands in 2021

By

 

When industry experts were writing future trends articles in late 2019 (ourselves included), no one could have predicted that a pandemic would throw a wrench into all of our plans. 

Despite everything our world has been through, I believe we can learn from this collective experience. For one thing, 2020 has taught us the importance of staying agile. We can use all of the industry data and expertise available to predict what’s coming next, but we can’t foresee something like a pandemic. This is why being able to quickly pivot strategies to match circumstances is so crucial for fintech companies.

In fact, Deloitte predicts that agility will be one of the top trends for marketers in the future, saying that it, “…encourages organizations to embrace immediate and novel ways of thinking while helping them restructure in a way that allows their brand to join conversations and moments organically.” 

Future success for fintechs will hinge on the ability to react quickly to emerging trends and events.

 » Read Complete Post

How to Strategically Shift Your Financial Brand to Digital Marketing

By

financial digital marketing shiftThe current health crisis has forced many companies to shift away from traditional, in-person sales and marketing methods like one-to-one sales meetings, conferences, and other networking  events. 

To quickly solve for lost revenue streams, many businesses are shifting to digital marketing. According to Gartner’s recent CMO spend survey, digital accounts for almost 80% of marketing channel budgets in 2020 across paid, owned, and earned channels. 

Digital marketing can be a game-changer for most businesses—especially fintech and financial services brands—which is why it’s important to be strategic. Costs can add up quickly, and your campaigns won’t be effective without a strong strategic foundation. 

Here are a few simple strategy exercises we recommend to help set your fintech business up for digital marketing success. 

Exercise 1: Define Your Target Market

Several digital platforms leverage very specific data parameters for audience targeting.

 » Read Complete Post

Lender helps save 500,000 jobs in underserved communities during COVID-19

By

Owner of black-owned cafe smiling

The COVID-19 pandemic and resulting economic recession weren’t what anyone saw coming at the start of 2020. But when it did hit, we weren’t surprised that some of the clients we partner with, like Connect2Capital (C2C), stepped up to help their communities in major ways. 

Powered by Community Reinvestment Fund, USA (CRF), Connect2Capital is a first-of-its-kind platform that connects mission-driven lenders with small businesses that are unable to secure traditional financing.

“Our team has been working around the clock, and we’ve brought on about 25 contract underwriters and loan ops personnel to keep up with demand,” said Patrick Davis, Vice President of Program Strategy and Development at CRF. 

Connect2Capital actively supports economic growth in underserved communities by matching loans for businesses that are often unable to qualify for traditional financing. They also provide resources,

 » Read Complete Post

Why You Shouldn’t Cut Marketing During An Unpredictable (COVID-19) Economy [VIDEO]

By

Marketing through unpredictable

During economic uncertainty, it’s essential that your fintech or financial services company continues marketing. Right now, your customers need your services more than ever. In an economy like this, people are worried about their jobs, savings, and the future.

They need a financial partner to reach out and guide them through this. They need you.

Many businesses pull back on marketing spend during an unpredictable economy to cut costs and depending on your unique circumstance, that may make sense for you, too. But let’s look at history. During past periods of uncertainty, brands that kept marketing saw increased sales and bounced back faster once the economy recovered. 

People may be buying less right now, but demand will return. This is why it’s more important than ever for you to continue communicating. You want to be top-of-mind for your customers when they’re ready to buy again. 

 » Read Complete Post

3 Fintech Marketing Trends to Watch in 2020

By

Before exploring the 2020 marketing trends that we’re following in the new year, let’s take a quick walk down memory lane and our journey together through 2019. 

First, we recognized how the rules of fintech marketing have changed. Rather than rely on face-to-face interactions to establish trust, we’re faced with the challenge of building rapport with an online-only audience. This particular realization led us to what would become the two most important tenants to 2019 fintech marketing:

    1. Customer-centricity: Keeping the customer’s viewpoint and ultimate wellbeing at the center of everything a company does.
    2. Brand authenticity: How customers perceive a company to be faithful to itself, honest with its customers, caring and responsible, and able to support its customers so they can be true to themselves. 

Having defined and analyzed the concepts of customer-centricity and brand authenticity,

 » Read Complete Post

Use CSR to Build Trust for Your Fintech & Financial Brand

By

Corporate Social Responsibility

December is the official month of giving, and what better way to celebrate than to extend our generosity beyond the presents we wrap and place under the tree, and the donations of time and money that we place with our favorite personal charities.

That’s right, today we’re talking about the importance of corporate social responsibility (CSR) and the impact it can have on your company and brand. If this term isn’t already part of your company-wide lexicon, it should be. Because while it may sound like a trendy buzzword, it’s anything but—especially for those operating in the fintech and financial services space. 

But first…what is corporate social responsibility?

Whether or not you’re familiar with the term, the definition of corporate social responsibility bears repeating. So here it is:

Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable—to itself,

 » Read Complete Post

Part 3: How to Nurture Leads through your Marketing Funnel

By

Marketing Funnel

In our final Fintech Startup to Success blog post, we’re taking an in-depth look at how to nurture leads through the marketing funnel, and ultimately, win their business.

Nurture Leads into Relationships

As a fintech startup, not only will you need to generate leads, you’ll need to build brand awareness. And as important as it is to get your logo and message to the masses, it’s even more important to build rapport and trust with your customers. 

Collecting a long list of leads may impress investors, but it’s not enough to generate sales. In a previous post, we shared that fully engaged customers will exhibit more than 50% more revenue and sales than disengaged customers. 

But what does that have to do with building relationships and generating revenue? As it turns out—everything!

An effective sales team can fill the funnel with the most qualified leads,

 » Read Complete Post

Connect with us

We're a Financial and Fintech Marketing Agency based in the thriving tech centers of Austin, Texas and San Francisco, California and work with great companies throughout the U.S., North America, and Globe.

Connect now

Ready to get growing?

The road to growth is littered with good intentions. CSTMR provides the experience and talent to let you blow through good intentions and generate sustained growth on your path to real, measurable revenue and success.

Get growing!

Fintech Insights for Growth

Please enter your email address below to receive our thoughtful and timely Fintech marketing insights and information.

  • s1
  • s1
  • s1