Fintech Marketing Archives

Lender helps save 500,000 jobs in underserved communities during COVID-19

June 29, 2020 By Rory Holland

The COVID-19 pandemic and resulting economic recession weren’t what anyone saw coming at the start of 2020. But when it did hit, we weren’t surprised that some of the clients we partner with, like Connect2Capital (C2C), stepped up to help their communities in major ways.

Powered by Community Reinvestment Fund, USA (CRF), Connect2Capital is a first-of-its-kind platform that connects mission-driven lenders with small businesses that are unable to secure traditional financing.

“Our team has been working around the clock, and we’ve brought on about 25 contract underwriters and loan ops personnel to keep up with demand,” said Patrick Davis, Vice President of Program Strategy and Development at CRF.

Connect2Capital actively supports economic growth in underserved communities by matching loans for businesses that are often unable to qualify for traditional financing. They also provide resources,

» Read Complete Post

Why You Shouldn’t Cut Marketing During An Unpredictable (COVID-19) Economy [VIDEO]

May 21, 2020 By Rory Holland

During economic uncertainty, it’s essential that your fintech or financial services company continues marketing. Right now, your customers need your services more than ever. In an economy like this, people are worried about their jobs, savings, and the future.

They need a financial partner to reach out and guide them through this. They need you.

Many businesses pull back on marketing spend during an unpredictable economy to cut costs and depending on your unique circumstance, that may make sense for you, too. But let’s look at history. During past periods of uncertainty, brands that kept marketing saw increased sales and bounced back faster once the economy recovered.

People may be buying less right now, but demand will return. This is why it’s more important than ever for you to continue communicating. You want to be top-of-mind for your customers when they’re ready to buy again.

» Read Complete Post

3 Fintech Marketing Trends to Watch in 2020

January 14, 2020 By Rory Holland

Before exploring the 2020 marketing trends that we’re following in the new year, let’s take a quick walk down memory lane and our journey together through 2019.

First, we recognized how the rules of fintech marketing have changed. Rather than rely on face-to-face interactions to establish trust, we’re faced with the challenge of building rapport with an online-only audience. This particular realization led us to what would become the two most important tenants to 2019 fintech marketing:

1. Customer-centricity: Keeping the customer’s viewpoint and ultimate wellbeing at the center of everything a company does.
2. Brand authenticity: How customers perceive a company to be faithful to itself, honest with its customers, caring and responsible, and able to support its customers so they can be true to themselves.

Having defined and analyzed the concepts of customer-centricity and brand authenticity,

» Read Complete Post

Use CSR to Build Trust for Your Fintech & Financial Brand

December 23, 2019 By Rory Holland

December is the official month of giving, and what better way to celebrate than to extend our generosity beyond the presents we wrap and place under the tree, and the donations of time and money that we place with our favorite personal charities.

That’s right, today we’re talking about the importance of corporate social responsibility (CSR) and the impact it can have on your company and brand. If this term isn’t already part of your company-wide lexicon, it should be. Because while it may sound like a trendy buzzword, it’s anything but—especially for those operating in the fintech and financial services space.

But first…what is corporate social responsibility?

Whether or not you’re familiar with the term, the definition of corporate social responsibility bears repeating. So here it is:

Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable—to itself,

» Read Complete Post

Part 3: How to Nurture Leads through your Marketing Funnel

October 11, 2019 By Rory Holland

In our final Fintech Startup to Success blog post, we’re taking an in-depth look at how to nurture leads through the marketing funnel, and ultimately, win their business.

Nurture Leads into Relationships

As a fintech startup, not only will you need to generate leads, you’ll need to build brand awareness. And as important as it is to get your logo and message to the masses, it’s even more important to build rapport and trust with your customers.

Collecting a long list of leads may impress investors, but it’s not enough to generate sales. In a previous post, we shared that fully engaged customers will exhibit more than 50% more revenue and sales than disengaged customers.

But what does that have to do with building relationships and generating revenue? As it turns out—everything!

An effective sales team can fill the funnel with the most qualified leads,

» Read Complete Post

Fintech Startup Marketing: The First Stop on Your Journey to Success

September 11, 2019 By Rory Holland

The fintech industry has ignited and transformed the entire way money moves. With more than 12,000 fintech startups currently vying for their corner of the $112B market, the journey to go from a fledgling startup to a thriving business has never been more challenging.

In fact, it’s estimated that only 38% of all startups will make it past their fourth year – a sobering statistic. 82% cited cash flow problems as the reason, while 42% reported no market need, and 19% claimed they were simply outcompeted.

As dissimilar as these reasons may seem, they are all connected to one overarching theme: marketing. Or, more accurately, a lack of good marketing.

As an entrepreneur, it’s easy to get caught up in the excitement of your new product or service. No one believes in it more than you do,

» Read Complete Post

The Roadmap to Fintech Success: 4 Tips for Your Fintech Startup

August 8, 2019 By Rory Holland

The global fintech market size reached $111.8 billion in 2018, a staggering growth of 120% in one single year. 5,779 fintech startups were introduced in February 2019—and that was just in the Americas. Once you wrap your head around that number, combine it with the countless companies that are already established in the space, and the well-known traditional financial organizations throwing their hat in the fintech ring.

» Read Complete Post