There’s no doubt the wired world takes a toll on our brains. Between Facebook, Twitter, Instagram, Snapchat, and reading the occasional article, being online feels like a full-time gig. And that’s on top of the job we’re paid to do – when the two aren’t overlapping.
That’s why your customer onboarding process must be as frictionless as possible. By the time users make it to your site, the sign-up system had better feel like a breeze, or they’ll navigate away. A seamless onboarding process drives high conversion rates, ensuring that users don’t abandon you because of a mentally strenuous UX design. And the basis of all great onboarding strategies is a well-managed cognitive load.
Cognitive load refers to the mental energy required to complete a given task. Researchers began studying cognitive load in the late 1980s, applying it to instructional learning design. Their findings now influence all aspects of great UX development,