CSTMR

  • Free Consult
  • Services
    • Overview
    • Marketing Strategy
    • Web Design & Development
    • Customer Acquisition
  • Work
  • About
    • About Us
    • Team
    • Marketing Blog
  • Contact

2021 Fintech Marketing Priority 2: Multichannel Marketing

December 15, 2020 By Rory Holland

Multichannel Marketing for Fintech Brands

There’s a reason you operate an online-only bank, an enterprise-level SaaS, or a digital lending platform and not an in-person financial services business. And I’m willing to guess your decision had a lot to do with changing consumer preferences.

Because despite the changes happening around us, as business leaders, it’s our responsibility to ensure an intuitive, enjoyable, and seamless experience for our customers. 

Which is why I’m so passionate about our second fintech marketing priority: multichannel marketing. 

Psst. If you missed the first two articles in this series, we’ve got you covered:

  • Overview of 3 Marketing Priorities for Fintech and Financial Brands in 2021
  • Marketing Priority 1: Artificial Intelligence in Digital Advertising

What is Multichannel Marketing?

To put it simply,

 » Read Complete Post

Filed Under: Fintech Marketing, Marketing Trends, Multichannel Marketing

2021 Fintech Marketing Priority 1: Artificial Intelligence in Advertising & Acquisition

November 6, 2020 By Rory Holland

Artificial Intelligence in Advertising

This time last year has been on my mind a lot lately. 

As we wrap up the final weeks of 2020 and attempt to plan, project, and predict what the new year will hold—it’s hard not to feel wary. While no one knows what the next four quarters have in store for your business (or mine for that matter), there are things that you can do to help boost acquisition and minimize risk throughout 2021. 

The last time you heard from me, I shared an overview of the top fintech marketing priorities for 2021. I’m calling these “priorities” and not “trends,” because they aren’t short-lived strategies. And while it’s difficult to predict the impact of a global pandemic on your business, these priorities can help insulate it from risk. 

Today, I’m going to talk about the first “thing” on my list of fintech marketing priorities: how to leverage artificial intelligence (AI) in advertising,

 » Read Complete Post

Filed Under: Fintech Marketing, Marketing Trends, Paid Media & Acquisition

3 Marketing Priorities for Fintech and Financial Brands in 2021

October 6, 2020 By Rory Holland

 

When industry experts were writing future trends articles in late 2019 (ourselves included), no one could have predicted that a pandemic would throw a wrench into all of our plans. 

Despite everything our world has been through, I believe we can learn from this collective experience. For one thing, 2020 has taught us the importance of staying agile. We can use all of the industry data and expertise available to predict what’s coming next, but we can’t foresee something like a pandemic. This is why being able to quickly pivot strategies to match circumstances is so crucial for fintech companies.

In fact, Deloitte predicts that agility will be one of the top trends for marketers in the future, saying that it, “…encourages organizations to embrace immediate and novel ways of thinking while helping them restructure in a way that allows their brand to join conversations and moments organically.” 

Future success for fintechs will hinge on the ability to react quickly to emerging trends and events.

 » Read Complete Post

Filed Under: Fintech Marketing, Marketing Trends

How Fintechs Turned Crisis Into Innovation

September 3, 2020 By Rory Holland

fintech lenders

While nobody enjoys a crisis, I’ve learned that hard times allow businesses to reflect, grow, and innovate. This has been especially true for fintech lenders during the COVID-19 pandemic. Many have had to innovate on the fly, adapt to the ever-changing market, and support the small businesses and customers in their communities.

In our recent Fintech Shares webinar, I talked to a few fintechs about how the COVID-19 pandemic sparked innovation and how they plan to move forward post-crisis. 

The Influx of PPP

The Paycheck Protection Program (PPP) is an SBA loan that helps businesses keep their workforce employed during the coronavirus crisis. And when these loans became available, the impact (and volume of applications) was massive and required lenders to adapt and innovate like never before. 

Community Reinvestment Fund (CRF) founded Connect2Capital—a marketplace that matches small business owners to CDFIs—and recently launched a new product called Spark.

 » Read Complete Post

Filed Under: COVID-19, Fintech

Lender helps save 500,000 jobs in underserved communities during COVID-19

June 29, 2020 By Rory Holland

Owner of black-owned cafe smiling

The COVID-19 pandemic and resulting economic recession weren’t what anyone saw coming at the start of 2020. But when it did hit, we weren’t surprised that some of the clients we partner with, like Connect2Capital (C2C), stepped up to help their communities in major ways. 

Powered by Community Reinvestment Fund, USA (CRF), Connect2Capital is a first-of-its-kind platform that connects mission-driven lenders with small businesses that are unable to secure traditional financing.

“Our team has been working around the clock, and we’ve brought on about 25 contract underwriters and loan ops personnel to keep up with demand,” said Patrick Davis, Vice President of Program Strategy and Development at CRF. 

Connect2Capital actively supports economic growth in underserved communities by matching loans for businesses that are often unable to qualify for traditional financing. They also provide resources,

 » Read Complete Post

Filed Under: Fintech Marketing, News

Why You Shouldn’t Cut Marketing During An Unpredictable (COVID-19) Economy [VIDEO]

May 21, 2020 By Rory Holland

Marketing through unpredictable

During economic uncertainty, it’s essential that your fintech or financial services company continues marketing. Right now, your customers need your services more than ever. In an economy like this, people are worried about their jobs, savings, and the future.

They need a financial partner to reach out and guide them through this. They need you.

Many businesses pull back on marketing spend during an unpredictable economy to cut costs and depending on your unique circumstance, that may make sense for you, too. But let’s look at history. During past periods of uncertainty, brands that kept marketing saw increased sales and bounced back faster once the economy recovered. 

People may be buying less right now, but demand will return. This is why it’s more important than ever for you to continue communicating. You want to be top-of-mind for your customers when they’re ready to buy again. 

 » Read Complete Post

Filed Under: Fintech Marketing, News

Lending in the New, Wild World of COVID-19 and the CARES Act

April 7, 2020 By Rory Holland

Over the past month, there have been numerous conversations about the impact of COVID-19 sending the global economy into a recession. As more and more “shelter in place” orders are issued across the country, small businesses (especially those in the hospitality industry), are struggling to stay afloat. 

According to a new Goldman Sachs survey, 96% of small businesses say that they have already been impacted by COVID-19. As an end to the shutdowns still remain unclear, many businesses are finding it difficult to pay their loans. 

As for the employees at these businesses, several have been laid off and are worried about how they’ll make it through these tough times. According to the Bureau of Labor Statistics, 16.82 million people worked in the leisure and hospitality industry in January 2020. The Labor Department recently reported that more 6.6 million people filed new unemployment claims during the week of March 23,

 » Read Complete Post

Filed Under: News

3 Fintech Marketing Trends to Watch in 2020

January 14, 2020 By Rory Holland

Before exploring the 2020 marketing trends that we’re following in the new year, let’s take a quick walk down memory lane and our journey together through 2019. 

First, we recognized how the rules of fintech marketing have changed. Rather than rely on face-to-face interactions to establish trust, we’re faced with the challenge of building rapport with an online-only audience. This particular realization led us to what would become the two most important tenants to 2019 fintech marketing:

    1. Customer-centricity: Keeping the customer’s viewpoint and ultimate wellbeing at the center of everything a company does.
    2. Brand authenticity: How customers perceive a company to be faithful to itself, honest with its customers, caring and responsible, and able to support its customers so they can be true to themselves. 

Having defined and analyzed the concepts of customer-centricity and brand authenticity,

 » Read Complete Post

Filed Under: Fintech Marketing

Use CSR to Build Trust for Your Fintech & Financial Brand

December 23, 2019 By Rory Holland

Corporate Social Responsibility

December is the official month of giving, and what better way to celebrate than to extend our generosity beyond the presents we wrap and place under the tree, and the donations of time and money that we place with our favorite personal charities.

That’s right, today we’re talking about the importance of corporate social responsibility (CSR) and the impact it can have on your company and brand. If this term isn’t already part of your company-wide lexicon, it should be. Because while it may sound like a trendy buzzword, it’s anything but—especially for those operating in the fintech and financial services space. 

But first…what is corporate social responsibility?

Whether or not you’re familiar with the term, the definition of corporate social responsibility bears repeating. So here it is:

Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable—to itself,

 » Read Complete Post

Filed Under: Fintech Marketing

Part 3: How to Nurture Leads through your Marketing Funnel

October 11, 2019 By Rory Holland

Marketing Funnel

In our final Fintech Startup to Success blog post, we’re taking an in-depth look at how to nurture leads through the marketing funnel, and ultimately, win their business.

Nurture Leads into Relationships

As a fintech startup, not only will you need to generate leads, you’ll need to build brand awareness. And as important as it is to get your logo and message to the masses, it’s even more important to build rapport and trust with your customers. 

Collecting a long list of leads may impress investors, but it’s not enough to generate sales. In a previous post, we shared that fully engaged customers will exhibit more than 50% more revenue and sales than disengaged customers. 

But what does that have to do with building relationships and generating revenue? As it turns out—everything!

An effective sales team can fill the funnel with the most qualified leads,

 » Read Complete Post

Filed Under: Fintech, Fintech Marketing, Fintech Startups

  • 1
  • 2
  • 3
  • …
  • 6
  • Next Page »

Free Marketing Consultation

Start by discussing your digital marketing outlook with CSTMR's CEO, Rory Holland in a free marketing consultation We will share insights and guidance and see if we are a good fit to help your organization grow.
Schedule your consultation

Learn more about CSTMR

Our Services

Our core marketing services include customer acquisition, web & mobile UX/design, and conversion optimization.

Our Clients

Learn more about the variety of clients we've worked with and how we've helped these people and companies advance and grow in banking, payments, lending, insurance, credit, investing and much more.

Our Team

Our diverse crew of fintech and financial services experts have honed their skills over time providing positioning and messaging strategy, acquisition campaigns, new channels, web/mobile UX and visual design, and conversion optimization.

Connect with us

We're a Financial and Fintech Marketing Agency based in the thriving tech centers of Austin, Texas and San Francisco, California and work with great companies throughout the U.S., North America, and Globe.

Connect now

Ready to get growing?

The road to growth is littered with good intentions. CSTMR provides the experience and talent to let you blow through good intentions and generate sustained growth on your path to real, measurable revenue and success.

Get growing!

Fintech Insights for Growth

Please enter your email address below to receive our thoughtful and timely Fintech marketing insights and information.

  • s1
  • s1
  • s1
  • What we do
  • Case Studies
  • About Us
  • Blog
  • Join Us
  • Privacy Policy
  • Contact Us

Copyright 2019 © CSTMR, Inc. All rights reserved.

This sites uses cookies to analyze traffic and for ads measurement purposes. Privacy Policy

CSTMR
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.