In an industry that has thrived on physical, face-to-face interactions to establish trust, relationships, and integrity—how do fintech companies adapt their current marketing efforts to capture the hearts and wallets of their target customers?
With the start of Q4, it’s time to start examining and planning your marketing strategies for 2019. With the ever-changing market landscape, it’s more important than ever to keep current on the emerging 2019 digital marketing trends. As I look ahead there is one main theme I see weaving through all the other trends that are popping up. Authenticity. To win customers hearts and share of wallet brands and marketers to commit themselves to transparency and authenticity in all that they do.
As consumers are becoming more and more distrusting of advertising and marketing honesty is becoming critical for brands. From staying true to your brand, remaining clear, direct and calm, embracing open two-way communication both positive and critical on public forums, to developing a more human voice—transparency and authenticity need to be part of your strategy.
The three emerging 2019 digital marketing trends are nothing new. However, it’s the way they’re emerging, build off each other, the market and growing technology that makes them especially salient this coming year. And authenticity weaves its way through each and every one.
At CSTMR this is nothing new. We put the customer at the heart of everything we do. You’re probably thinking this isn’t a new concept too. Personalization in marketing has been around for a while now. But now it is so much more than Hello, <<name>>. With all the new data there is much more targeting available to us.
1) The latest financial marketing ideas, actionable insights and networking with peers!
The Forum 2018 brings specialists in banking, financial services, digital marketing and design explaining the “how to,” not just “why you should” — three straight days loaded with strategy sessions, killer keynotes, and in-depth workshops. The Forum 2018 Agenda.
2) Learn from the best in the business.
No one goes to a conference to listen to a bunch of consultants make sales pitches. Which is precisely what makes The Financial Brand Forum different. Our speakers never “sell from the stage.” When we build our agenda, we look for one thing only: the smartest teachers we can find — period. The Forum 2018’s world-class lineup includes speakers including, Guy Kawasaki, Randi Zuckerberg,
SXSW is back for 2018 with more FinTech and financial services events and programming than ever before.
With so much to do, see and experience at SXSW and the Fintech events, the CSTMR team has done some research and put together a FinTech round-up to help guide you and make the best of this year’s events.
We will be co-hosting the 2nd annual FinTech Luminaires VIP Party an exclusive, private VIP FinTech event during SXSW.
If you’d like to join us, please submit your request to attend.
March 9th
DUAL: Become a Machine Learning Expert in Under an Hour 11:00 – 12:00 pm
We’ve accelerated growth for Fintech and financial service companies at all stages of growth.
Whether it’s a humble startup, recently nourished with their first investment, or a blue-chip brand looking for exponential growth, both will likely hit a wall at some point. That’s usually when our phone rings looking for help.
Assessing the competition’s marketing efforts can be a heartbreaker. You know you need to establish/re-establish yourself but you don’t have the staff or expertise to pull off what you want to achieve.
When filling your sales pipeline and meeting conversion goals cause you to let out a “BIG SIGH! It’s equally heartbreaking to tinker with website copy, email marketing, paid advertising,
Having been personally involved in crafting Finovate pitches and having seen many dozen more, I know how exhilarating and scary it can be. You’re putting it out there, trying to communicate all of your hard work and vision to a room full of fintech practitioners, partners and investors (don’t forget the investors!), to tell them that you are the next big thing in financial services — all in seven minutes.
If just the thought of it makes you break out in a cold sweat, here are five tips to remember that might help you prepare for your big moment in the spotlight:
FinovateSpring is just two weeks away, and today, announced the full presenter roster for FinovateSpring 2017. A solid list of more than 60 companies presenting with over 400 minutes of fintech innovation being presented over the two-day conference.
Finovate has also put together a great guide with an inside look into the presenting companies and their innovations, check out sneak peek blog series for more details.
If you plan to attend or just want to talk fintech marketing, send us a note so we can connect.
One of the most exciting technology events of the year SXSW Interactive is back with a new Fintech category of events – we love this!
The new Fintech category of events are geared towards the growing FinTech community and range from workshops and panel sessions to the exclusive SXSW Accelerator Competition and pitch event, where 50 startups compete for a place among SXSW’s exclusive class of winning companies and success stories.
There are more than 4,000 interactive events, making it difficult to navigate, so thanks to our friends at Leverage PR – who put together this annual ‘SXSW FinTech Event Round-Up’ highlighting some of most highly anticipated events and speakers in the industry, you’ll have an easier time navigating and finding your way to the top SXSW Fintech events.
The CSTMR team will be in attendance, so if you’re planning on attending, » Read Complete Post
Many fast growing fintech and financial services companies that we encounter lack the in-house marketing resources and time to drive growth and catapult their company to the next level. Despite the challenges, there are a few basic, strategic tactics that you start with to help drive growth, and it all begins with breaking down your target audience, customers and prospects, by segment and stage.
Market definition and segmentation can be difficult for many organizations because their products or services may cut across broad groups of individuals or companies. A key to useful audience segmentation is looking at how individual prospects make buying decisions, choose to purchase from you, and what similarities or differences exist in the buying process.
We leverage interviews with key members of the sales and product teams, sales data, web data, and secondary market research to understand the distinct buying processes that occur around our client’s products. Once we start to map the buying processes, we can see that the audience naturally starts to form into audience clusters based on similarities in how they buy. This forms the basis of your audience segments and allows you to develop very targeted messages that appeal to these distinct segments individually.
Market definition and segmentation sets the stage and is just one part of your fintech growth marketing foundation. The second piece is your marketing messaging.
You probably don’t give much thought to No. 2 pencils. After all, note-taking apps and screenshots have practically replaced their functionality. And even before there was a smartphone in every pocket, pencils were merely the thing you used to do math problems or jot down phone numbers. Not great fodder for contemplation.
But pencils are more instructive than you think. Not only do they serve a simple (albeit increasingly insignificant) function, pencils also symbolize the complex process that goes into any great product. For our purposes today, that product is a marketing optimization strategy.
When you look at a pencil, you see a ridged wooden tool, painted yellow and topped with a pink eraser. But you don’t see the tree from which the pencil was made being logged, that log cut into smaller slabs, the slabs being carved into pencils. Nor do you see the graphite holes being bored and filled, the rubber erasers being shaped and fitted, or that trademark No. 2 being etched onto the final product. As the end user, you shouldn’t witness that process. The mark of a truly great product is that users get to enjoy it without ever seeing what’s under the hood.
Marketing optimization strategies are like No. 2 pencils in that way. Customers are so blown away by the brilliance of the message that they never wonder how those words came to be in front of them. But behind the scenes, numerous people and processes come together to bring those campaigns to life.
In this post, we break down the multi-faceted marketing optimization process and why each component is necessary.
Each department in your company needs an organizational system. Everyone involved should understand their jobs,
