Social media is a machine with a constant flow of posts, likes, mentions, retweets, and follows. Because of this 24/7 cycle, many brands choose to schedule content weeks or months in advance to keep up. And while doing this ensures that you’re always engaging with your customers, sometimes certain circumstances require you to rethink your entire strategy.
COVID-19 was certainly no exception. Overnight, weeks of scheduled social media posts suddenly became irrelevant.
PwC’s 2019 Global Crisis Survey found that 69% of business leaders have experienced a crisis in the past five years. Sometimes a crisis is global, like the COVID-19 pandemic, and sometimes it’s more local, like your company being named in a lawsuit. Whatever the situation may be, there are a few ways your brand can successfully navigate it without ruining your reputation.
1. Take time to think
When a crisis hits,