Do or do not
Yoda’s famous slice of advice to Luke rings true in content marketing as well. As soon as you look like you’re trying, you lose your audience. Today’s savvy consumers are whip-smart, to the point that they can detect falsehood the same way a Jedi can sense something amiss. So what’s the solution to getting consumers to buy into your company’s products or services? You take a content marketing approach, not a content marketing campaign.
It’s all growed up now
It’s finally happening. Fintech is no longer just a pimple-faced startup from Harvard or MIT or Stanford. It’s being recognized as a beast that must be reckoned with, with the G20’s Financial Stability Board announcing that they’re going to keep an eye on the huge changes in finance so as to avoid disruption and destabilization of global markets.