Sustained growth is founded on a cohesive, informed strategy and action plan. We conduct a deep analysis of your business and market to craft powerful, on-point positioning and messaging, acquisition strategies, design and UX, and an agile action plan we optimize over time.
Join the #iamFintastic Movement
Post a selfie or groupie on Twitter with hashtag #iamFintastic during the 2018 Fintech Luminaries VIP Reception to support Fintech innovation. The post with the most likes + shares will win a special Fintech VIP Prize Package.
• Post a selfie on Twitter, hashtag #iamFintastic
• The posts with the most likes + shares during the event wins
• 5 total winners selected
Fintech VIP Prize Package:
• $25 Starbucks gift card
• Free Digital Strategy Session with CSTMR ($500 value)
• Special edition #iamFintastic t-shirt
Ready to discuss digital marketing strategies to help your Fintech or financial company grow? If so, set up some time to talk!
#iamfintastic #fintech #fintechmarketing
Attract the right audience, through the best channels, and convert them into new customers. We plan and execute acquisition programs through content marketing, paid media, social media, email, SEO, partner marketing and more.
A smart person once said, “Behind every great design stands a great UX.” OK, maybe that wasn’t the exact quote, but hear us out.
Unique, responsive designs are more important than ever to brand management, but good designs don’t stand on their own. In fact, without a user experience infrastructure, they fall pretty flat.
User experience, or UX, refers to how visitors feel when interacting with your mobile app or website. It encompasses usability, design, content presentation – basically every element your users see. No matter how elegant or unique a design you have, the UX makes or breaks your interface’s success.
People don’t consciously evaluate UX infrastructure, but they respond to it emotionally. If the site layout is confusing or deceptive, their opinion of your brand goes down, as does the likelihood of them converting as customers.
Think about a site that promises to calculate your credit score for free in 60 seconds.
There’s no doubt the wired world takes a toll on our brains. Between Facebook, Twitter, Instagram, Snapchat, and reading the occasional article, being online feels like a full-time gig. And that’s on top of the job we’re paid to do – when the two aren’t overlapping.
That’s why your customer onboarding process must be as frictionless as possible. By the time users make it to your site, the sign-up system had better feel like a breeze, or they’ll navigate away. A seamless onboarding process drives high conversion rates, ensuring that users don’t abandon you because of a mentally strenuous UX design. And the basis of all great onboarding strategies is a well-managed cognitive load.
Cognitive load refers to the mental energy required to complete a given task. Researchers began studying cognitive load in the late 1980s, applying it to instructional learning design. Their findings now influence all aspects of great UX development,
This week’s “Best of” includes data on optimum Facebook post frequency, and insight into the weaknesses of archaic marketing department structure. With mobile searches finally surpassing desktop searches, Google is rolling a variety of new ad formats meant to target the growing mobile user base. And finally, to settle the inevitable agitation of constant change, we found a great article on creating a mindset for growth. It grounds us in what truly matters for growth, no matter what tactics and technologies go extinct.
In response to the penalizing algorithm updates, Facebook marketers are getting maximum organic post reach by maintaining optimum post frequency. There is solid data to support this one, and the results are clear. Less is more. Read More