The current health crisis has forced many companies to shift away from traditional, in-person sales and marketing methods like one-to-one sales meetings, conferences, and other networking events.
To quickly solve for lost revenue streams, many businesses are shifting to digital marketing. According to Gartner’s recent CMO spend survey, digital accounts for almost 80% of marketing channel budgets in 2020 across paid, owned, and earned channels.
Digital marketing can be a game-changer for most businesses—especially fintech and financial services brands—which is why it’s important to be strategic. Costs can add up quickly, and your campaigns won’t be effective without a strong strategic foundation.
Here are a few simple strategy exercises we recommend to help set your fintech business up for digital marketing success.
Exercise 1: Define Your Target Market
Several digital platforms leverage very specific data parameters for audience targeting.
