To quickly solve for lost revenue streams, many businesses are shifting to digital marketing. According to Gartner’s recent CMO spend survey, digital accounts for almost 80% of marketing channel budgets in 2020 across paid, owned, and earned channels.
Digital marketing can be a game-changer for most businesses—especially fintech and financial services brands—which is why it’s important to be strategic. Costs can add up quickly, and your campaigns won’t be effective without a strong strategic foundation.
Here are a few simple strategy exercises we recommend to help set your fintech business up for digital marketing success.
Exercise 1: Define Your Target Market
Several digital platforms leverage very specific data parameters for audience targeting.