Roll with the wave
Fintech this, Fintech that, and Fintech everywhere. There’s plenty of debate about whether the evolution of finance – as some people call it – is the real thing or just another tech bubble. You can learn a lot from keeping an eye on where the “smart money” is going. In other words, organizations that fully embrace the disruption of traditional banking – especially established banks themselves – will likely lead the way.
How to make boring exciting
Sex sells. That much is clear, when you look at GoDaddy’s Super Bowl ads and pretty much every perfume and cologne ad under the sun. But what if you’re in the carpet cleaning or accounting business and you need to boost your ROI via a smart content marketing strategy? Consider this example of an oil and gas drilling company that somehow succeeded against all odds,